Develops and executes annual marketing plans and is responsible for the brands' profits, sales and market share. Identify specific marketing strategies and advertising & promotion initiatives to increase consumer awareness and competitiveness of the brands in each market Expand the brands through new product development or re-launching current products and implement promotional strategies to leverage them against each market Lead multi-functional teams in relation to new product launches or re-launches as the case may be. * Provide management with relevant data analysis with regard to the state of the business, product and industry outlook, competitive activities and pricing that provide opportunities for brands' growth
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