BRAND MANAGER, HAEMATOLOGY & ONCOLOGY NEW PRODUCT PLANNING
Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the worlds most serious diseases. But were more than one of the worlds leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear - shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.
Our Singapore Marketing Company (SGMC) is responsible for the marketing of our medicines in Singapore. Here youll also find colleagues from AstraZenecas corporate functions and our Asia and International regions sales and marketing teams. As a member of the Singapore Association of Pharmaceutical Industries (SAPI), all of our sales, marketing and communications activities are subject to the SAPI Code of Conduct.
BUSINESS AREA - Singapore Marketing Company, Oncology Business Unit
Pioneers in Oncology, weve pivoted AstraZeneca in our markets to accelerate in this specialty field. And were not stopping there - backed by the business were ready to continue our growth and take Oncology to the next level. Its down to us to ensure our unique solutions reach patients that they cant find elsewhere. It pushes us harder to innovate and launch to market quicker.
Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces. Its our drive and ambition that truly sets us apart. Powered with diverse knowledge and a growth mindset of lifelong learning. Our rich pipeline means big potential: to explore diverse areas, seize opportunities and achieve more than you ever thought possible.
What youll do
Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long-term brand success and develop clear country value propositions for patients and healthcare professions.
An originator, you will be responsible for brand success by employing cross-functional engagement strategies, exploring new and innovative approaches to brand communications and responding to constructive feedback internally and externally.
In addition, you will be lead on new product planning including leading pre-launch, launch, and collaborative efforts within the cross functional team including commercial planning, scenario mapping, risk planning and mitigation strategies, lifecycle management, feasibility assessment and forecasting for new assets in Oncology. These assets may pan across tumor types. Assist the Business Unit Head to plan for market access scenarios and resources to maximize uptake and user experience at launch.
Essential for the role
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