Brand Manager

Singapore, Singapore

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Responsibilities :

Strategic Brand Planning:

Develop winning brand strategy and sales forecast across all channels, from brand objectives setting to delivering accurate forecasts and monitoring brand performance
Building upon global brand strategy and guidelines for consumer demand generation
Actively identify key consumer, category and market insights for excellent and apply them across aspects of the brand strategy and execution
Manages relationships with opinion leaders and dermatologist community to support the product, in co-operation with local Medical Advisor (if any in the country organization) and/or Area Marketing Support and Corporate Services Marketing & Medical
Prepares assigned product line(s) objectives and development schedules for medium/long term plan
Launch excellence/SKU rationalization
Undertake regular market analysis on brand & promotion performance & tracking & provide recommendations to achieve brand growth
ROI tracking of major brand activation

Above & Below the Line Planning & Execution:

Develop and execute the brands ATL and Digital activity
Organize & Manage the PR activities for the brand increasing media presence
Create & execute trade marketing plans including POS material & effective sales support material to fully exploit the product portfolio
Collaborate cross-functionally (sales, finance, regulatory & supply chain) to co-ordinate the marketing & sales activities to deliver brand objectives
Lead the projects and project team meetings

Commercial & Promotion Planning:

Evaluate pricing strategy for all new products & for existing product Portfolio
Develops product strategy/positioning, including pricing and packaging artwork specifications for local brands
Develops product detailing strategy, including promotional material
Collaborate with KAMs in the development of the brands national promotion plans to optimize category performance
Prepare customer meetings and provide marketing contents for presentation to customers
Manage the brand Variable Marketing Budget
Agency and vendor management
Conduct regular product trainings to internal/external customers
Provides technical expertise, trains and motivates Field Force on products
Visits the trade, pharmacists, dermatologists with relevant Sales Personnel in order to test the support documentation
Ensure proper record keeping and back-up of important marketing information generated within the franchise(s).

Requirement :

Degree in Business School/Marketing or Science related
At least 3 - 5 years of work experience in marketing or brand management experience

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