Job Description

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry\'s most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

The Brand Manager is responsible for ensuring our offers, services, and product lines resonate with the market, delivering revenue growth and customer acquisition. They monitor marketing trends as well as keep an eye on market competition, helping the brands remain competitive. They are a people leader and commercial manager, responsible for the business performance including bookings, acquisition, retention, and reputation. The Brand Manager will collaborate closely with product, sales, and customer success leaders, working together to strategize and execute plans effectively.

What you\xe2\x80\x99ll do & how you\xe2\x80\x99ll make your mark.

• Develop and execute effective go-to-market sales & marketing strategies for a web hosting services and domains company.
• Lead a cross-border APAC marketing team, reporting to the VP of Marketing for the region.
• Collaborate with research team to conduct market research to identify consumer trends, competitive landscape, and opportunities for growth.
• Collaborate with Campaign Manager and Product Marketing Manager to build and optimize effective inbound marketing funnels.
• Collaborate closely with the Acquisitions Team to run efficient customer acquisition via a diverse range of marketing channels.
• Collaborate with Sales, CLM, Storefronts and Pricing teams to ensure digital marketing efforts align with the larger promotional strategy and on brand.
• Collaborate with product managers to ensure accurate and appealing product descriptions, images, and pricing.
• Translate the overall brand strategy to actionable tactics, with a focus on raising brand and product awareness, driving inbound lead generation and direct acquisitions across digital marketing channels.
• Execute marketing sprints and report on key performance indicators (KPIs) to assess the effectiveness of GTM strategy.
• Use data-driven insights to make informed decisions and adjustments to marketing activities and storefront tests.
• Develop and manage budgets for brand marketing and advertising initiatives to optimize spending and achieve desired results.
• Gather and analyze customer feedback and reviews to identify areas for improvement and address customer concerns.
• Identify and propose new creative ways to utilize a mix of digital channels to expand marketing activities for engagements and acquisitions.
• Develop and mentor a team of marketers and provide broader leadership to the Singapore GTM organization.
• Develop growth hacking ideas which help the brand gain a competitive edge over.
• Own the marketing budget cycles for paid marketing channels, working closely with the Associate Director/Director - Acquisition Marketing / Brand Marketing to provide context and analysis that aids decision making to maximize marketing value.
• Provide regular reports and updates on the performance of brand initiatives and strategies to management.
• Run weekly and monthly cadence meetings, delivering business updates and communicating to the broader organization.
• On request, attend and executive meetings with regional or global leadership.
• Report on performance against plan, including solutions/plans for changes.

Who you are & what you\xe2\x80\x99ll need to succeed.

• Diploma/Degree in any field or relevant real-world experience.
• Minimum of 2 years of brand management or marketing team leadership experience. The Technology, Internet & SaaS sector is preferred.
• Minimum of 5 years of marketing experience.
• Candidates should have prior experience or knowledge in storefront, eCommerce or digital channels.
• Demonstrates excellent communication skills (written & spoken).
• Organized and efficient.
• Possess experience in a leadership role is an added advantage.
• Proficient in MS Office applications (Outlook, Word, Excel).
• Has a positive and willing to learn attitude.

Why you\xe2\x80\x99ll love us.

• We\xe2\x80\x99ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another\xe2\x80\x99s differences. We\xe2\x80\x99re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We are a family, and we care about you and your family\xe2\x80\x99s physical and mental health by providing competitive HMO benefits \xe2\x80\x93 175k MBL with one free dependent upon one year of service! We also give out Punctuality Bonus, Generous Vacation policy, and much more!
• Where can we take you? We\xe2\x80\x99re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

This includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the at any time, and to require the employee to perform functions in addition to those listed above.

Newfold Digital