Job Description

Description

Responsibilities:

• Fortify company brand identity and articulate its strengths and differentiating traits to position and market the brand.
• Liaise closely for alignment of family corporate identity.
• Manage inhouse creative designer and update the company brand assets portfolio on regular basis.
• Take ownership of all public communication and branding assets to drive relevant and timely messages.
• Work on content to ensure it is relevant, meaningful and contemporary.
• Curate and create content to position and increase the share of voice through a well-thought-through, data-driven content plan.
• Ensure greater visibility, engagement and traffic on all platforms, including social and digital.
• Work closely with all stakeholders to ensure alignment of efforts to position the brand.
• Work with agencies, external partners, and stakeholders to ensure all brand and marketing outcomes are aligned and met.
• Support the various departments in area of marketing and communications to achieve organisational goals.
• Ensure all materials are in alignment with brand tone and guidelines.
• Develop an alumni network.
• Conduct market/competitor and trend analysis with short, medium, and long-term forecasts.
• Prepare reports with an emphasis on performance indicators such as trends, conversion rates, etc.
• Ensure the delivery of service standards with regular feedback and surveys.
• Work on measurement parameters such as NPS to track brand performance.
• Other ad-hoc duties as assigned

Requirements:

• Min. bachelor\'s degree in Marketing or related discipline from a recognized tertiary institution
• Possess min. 4-5 years prior working experience in branding or marketing
• Prior related work experience in an education setting/institution would be advantageous
• Proficient in Microsoft Office applications and design/content creation software
• Excellent interpersonal and communication skills
• Team player and able to work independently as well

Interested candidates please send your updated resume in MS Word Format to:

Reina.ng@recruitexpress.com.sg

Subject: Brand & Marketing Manager (Central)

Recruiter\'s Ref Code: #HHM

EA Personnel: Reina Ng Hwee Min (R21103938)

Company Registration No.: 99C4599

Industry

Education & Training

Specialization

Marketing / Public Relations / Media / Advertising

Location

Central

Employment Type

Permanent

Salary

S$4,001 - S$6,000 / mth
S$6,001 to S$10,000 / mth

If you meet the requirements of this role, please email a detailed resume in Word document to Reina Ng Hwee Min.
CEI Registration No.: R21103938
Email: reina.ng@recruitexpress.com.sg
Tel: 67363280
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

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