Job Description

COMPANY DESCRIPTION
As Singapore’s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees. At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important. If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further. Grow your career with us today and make a difference. .
DESIGNATION : Brands and Business Development Manager - Digital Business

RESPONSIBILITIES
The incumbent will be responsible for driving the growth of Own Brands (OB) products (Covering all FairPrice House Brands & Private labels) for our Digital Business. He/ She will be a key member of the team liaising with our partners in Digital Business esp. on the day-to-day operational aspects.
Overall business management:

• Bi-weekly commercial analysis & consumer trends/behaviour to develop action plans to drive business towards the sales & penetration targets.
  • Quarter reviews on sales forecast & review plans set in place to hit FY budget.

Key account & stakeholder management:

• Work closely with OB Brand & Business Development (BBD) team to ensure synergy across the channels for brand
• Work closely with OB Category Management (CM) team to execute promotion activation and DB Campaign participation.
• Work closely & build a strong rapport with DB team to garner strong mindshare for OB
• Conduct regular reviews with DB team to provide feedback on achievements, performance gaps and requirements for improvement
• Work with DB teams to ensure OB campaign execution, DB campaign participation and ensure strong visibility for OB on DB.
• Implementing visibility drive & promotion plans for FP online to increase sales for products
• Analyzing category performance and implementing action plans to improve KPIs

Day to day operations:

• Manage offsite & onsite visual assets design
• Manage search results bidding tool to ensure strong visibility for OB brands / SKUs.
• Enable all OB products to be listed for sale on FP Online
• A&P management and optimization and ensure sound ROI for the investment

QUALIFICATIONS

• Able to manage key stakeholders across different business units
• Proven experience in sales management, brand building with product management/marketing experience
• E-commerce experience is strongly preferred.
• Experience with supermarkets/grocery chains would be a plus
• Ability to generate actionable insights from large qualitative and quantitative data
• Ability to formulate robust marketing strategies and campaigns for an online audience
• Ability to react quickly in a fast-paced retail environment
• Strategic self-starter, resilient, able to collaborate and operate across teams effectively

OTHER INFORMATION
Working Location: NTUC FairPrice Hub, 1 Joo Koon Circle