Job Description

Position Summary

The

Director, Growth & Business Development - ASEAN

will be responsible for driving new market entry, accelerating strategic growth, and expanding existing client partnerships across the ASEAN region. This role is both strategic and hands-on, focused on identifying high-potential opportunities, cultivating C-level relationships, and building a scalable business development approach across Propelis' full spectrum of services.


You will act as the market growth catalyst--bridging creative, digital, print, and technology capabilities to unlock value for new and existing clients, with a focus on long-term commercial success and market fit.

Key Responsibilities

Growth Strategy & Market Development

Lead market business development strategy across ASEAN, aligned with Propelis' brand and packaging ecosystem and the Global Growth strategies. Identify and evaluate new market opportunities through research, data analysis, and industry insights. Build and manage a high-quality pipeline of strategic prospects, balancing near-term wins with long-term growth bets. Create and execute go-to-market strategies for new verticals and markets in ASEAN.

New Business Generation

Secure new client partnerships by identifying strategic fits, influencing stakeholders, and leading deal negotiation. Craft compelling, insight-led proposals and RFP responses that reflect client challenges and Propelis' integrated value proposition. Own the end-to-end sales cycle from opportunity identification through contract close, onboarding, and handoff.

Organic Growth & Account Expansion

Partner with internal client and delivery teams to identify expansion opportunities within existing accounts. Participate in Strategic Account Planning (SAP) sessions and co-develop growth roadmaps for priority clients. Support cross-sell and up-sell efforts by aligning internal teams to deliver a consistent and scalable offering.

Cross-Functional Collaboration

Serve as the connective tissue between business development, creative, technology, and delivery teams to ensure offerings are market-aligned. Translate market and client feedback into actionable insights to evolve service offerings and go-to-market tactics.

Sales Performance & Leadership

Own annual revenue targets for new and incremental business in the ASEAN region. Build business cases and models that support pricing, margin improvement, and long-term profitability. Report regularly on pipeline health, sales forecasts, and commercial KPIs to executive leadership.

Qualifications & Requirements

Bachelor's degree in Business, Marketing, Communications, or related field (MBA preferred). 10+ years of progressive B2B business development experience, preferably in creative services, marketing, packaging, or related industries. Proven track record of securing mid-to-large enterprise accounts and growing commercial partnerships in ASEAN. Strong understanding of brand, packaging, design, marketing production, and digital transformation ecosystems. Adept at navigating complex sales cycles and managing stakeholder expectations at C-suite level. Financial fluency in sales forecasting, margin analysis, and pricing strategies. Excellent presentation, negotiation, and communication skills. * Ability to work autonomously, travel regionally as required, and collaborate in a matrixed, global environment.