Job Description

Market Research & Value Understanding

Analyze customer personas (e.g., end users, system integrators, contractors, distributors) and market segments Conduct voice-of-customer research and competitive analysis Deliver actionable insights to inform strategic decisions Strategy Formulation Knowledge and understanding of Enterprise and Data Center Infrastructure design concepts and structure cabling standards preferred Support segmentation strategies with data-driven insights Identify product/service gaps and advocate for improvements Contribute to the development of differentiated value propositions

Marketing Strategy & Value Design

Champion the value proposition across internal and external stakeholders Develop enablement tools including messaging frameworks, content, and sales collateral Position offerings effectively based on market and regional dynamics

Go-to-Market Execution

Execute launch plans and collaborate on promotional campaigns Support channel partners with tailored messaging and tools Optimize channel mix and explore new routes to market

Offering Lifecycle Management

Align strategy across cross-functional teams including Product, Engineering, Sales, and Marketing Measure and report on the effectiveness of go-to-market efforts Address market execution challenges and drive continuous improvement

Requirements

Bachelor's degree in Electrical Engineering, Business Administration, Finance, or Marketing Minimum 5 years of relevant experience in business development, product marketing, or strategy Fluent in English (written and verbal) Familiarity with data center infrastructure and structured cabling standards Strong communication and stakeholder engagement skills * Willingness to travel up to 25% across the Asia Pacific region