Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.

We\xe2\x80\x99re looking for a results-driven Campaign Manager to join our growing team in Asia. Expanding our reach internationally, helping construction companies revolutionise their businesses. We\xe2\x80\x99ve earned the #4 spot on Glassdoor\xe2\x80\x99s 2019 Best Places to Work , #8 on Forbes 2020 Cloud 100 , and are continuing our expansion into the global market. Are you up for the challenge?

As a Campaign Manager, you\xe2\x80\x99ll generate a qualified sales pipeline and increase brand awareness by planning and delivering marketing campaigns across digital, paid search, email, social, web, events, media, direct mail, and more. You\xe2\x80\x99ll partner with colleagues on the APAC marketing team, marketing support teams at our US HQ in California, and external agencies.

This role reports to our Regional Head of Marketing, ASIA and will be based in our Singapore office. We\xe2\x80\x99re looking for candidates to join us in 2023.

Summary: Responsible for a hands-on role in the creation, implementation, management and evaluation of B2B marketing campaigns. Work closely with Content team, Product Marketing and Sales team members. Have a deep understanding of the sales funnel, the campaign channels available to generate demand and the systems required to effectively reach and nurture prospects and customers.

The role:

• Plan, deploy and measure marketing demand generation activities that increase

brand and product awareness and ultimately drive new business.

• Take a disciplined approach to monitoring marketing and sales funnel metrics

and implementing measures that optimise conversion rates at each stage of the buyer journey

• Manage digital media across multiple channels including paid search, paid social,

display advertising, content syndication, and account-based marketing (ABM)

• Execute email marketing programmes, virtual events, webinars, and field events

• Support the development of effective marketing content and assets, with a focus

on telling our customers\xe2\x80\x99 stories

• Evaluate website analytics and make recommendations to optimize lead flow.

• Present results and recommendations for future campaigns.

• Build tight relationships with sales, ensuring campaign enablement, creation of

sales tools, and regular tracking of campaign engagement in top accounts

• Support the creation of scalable, repeatable campaign playbooks, with the ability

to customise

What we are looking for:

• 5+ years of experience with high-tech B2B demand generation marketing

campaign management

• Very strong written and verbal communication skills paired with a knack for

creative storytelling and great attention to detail

• Robust project management experience with the ability to multi-task and

complete projects flawlessly under tight project deadlines

• Proven success creating and executing integrated marketing campaigns using

tactics that include web, digital advertising, PPC, content marketing, third-party media, SEO, Social (Facebook, LinkedIn, Twitter, etc.), as well as direct mail, webinars, and events

• Detail-oriented with strong attention to follow-through; is comfortable with

deadlines.

• Familiarity with core marketing tools: CRM (Salesforce), marketing automation

tools (Marketo), engagement tools (Drift), tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics) to assess campaign effectiveness

• Knowledge of the B2B purchase process and how to identify opportunities to

create demand and accelerate opportunities

• Outstanding problem-solving and analytical capabilities with a track record of

setting and delivering against measurable marketing metrics

• Self-starter that enjoys fast-paced, and often ambiguous working environments

• Team player with a sense of humour!
  

About Us

Building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centres, airports, housing complexes, and more. We have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, colour, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

Must Haves

• SaaS/software background; construction nice to have

• End to end demand gen experience

• End-to-end marketer who has multi-channel and dross-discipline

competence

• Knows how to drive prospects through the whole funnel, from

awareness to consideration to purchase (can demonstrate how channel mix, messaging and creative changes from TOFU to BOFU)

• Might not be a platform expert (we have Kenny who knows the

technical ins and outs of a platform, sets up correct structure for campaigns, optimises issues inside platforms)

• Instead, they need to know enough to implement the knowledge of

experts like Kenny and know when to bring them to the table

• Knows how to build an audience based on understanding audience

pain points and the application of various channels & tactics to grow database of marketable contacts

• Knows how to build compelling content and the right offers to attract

the right audience

• Comfortable operating in the grey (imperfect systems, processes,

information; there are no playbooks yet; Asia is at start up stage)

• Leadership w/o having the title (Senior, not junior; can operate w/o

supervision and knows how to align with senior stakeholders such as Jin, Bruce, Jobs)

Other requirements:

• Builds bridges across the org and enjoys collaborating with other

departments, especially sales

• Always wanting to learn more (demonstrates curiosity during interview

process)

• Experience wearing multiple hats

• Problem solving

• Project execution and management (strong \xe2\x80\x9cget stuff done\xe2\x80\x9d attitude)

• With 5+ years experience, I\xe2\x80\x99d expect the candidate to:

• know how to puts strategy before tactics

• use critical thinking + know when to question and try new thing

• think holistically and can see the bigger picture

• know when and how to use data