Job Description

This role is responsible for the development and design of content and consumer experience strategies, in a way that delivers business growth (acquisition, engagement, conversion) and will work closel This role is responsible for the development and design of content and consumer experience strategies, in a way that delivers business growth (acquisition, engagement, conversion) and will work closely with both Regional and Local CRM, Brand and eCommerce leaders implementing data-led strategies, developing conversion-focused content and leading creative innovation. The role requires strong creative and digital expertise - building app-centric plans and editorializing brand strategies. Responsibilities: Own & lead creative strategies that drive 1P data collection and sales from known audiences Increase app & D2C content performance & relevance through Moments of Meaning framework Lead key campaigns with global Content Studio and key innovation projects Create asset banks to support all IFCN markets Consult and innovate across all eCommerce brands but with a focus on Health and Hygiene portfolio Liaise and manage multiple stakeholders throughout the region - providing the Global CARE team with a clear view on the region's progress, challenges and successes Requirements: Fluent in GA analytics and SFMC Bachelor's degree in Marketing, Communications or relevant disciplines Proven ability to deliver creative strategies that drive growth, the passion and drive to engage at all levels across the business to develop a Customer First strategy High level of capability as a leader, the ability to define remits and strategic prioritization of works, while building a highly engaged and capable team of high performing and passionate customer experience and research specialists. Good communication and story-telling skills that combine a data analyst with journalism mentality Mind-set of applying data and analytics to track performance and refine strategy Understand characteristics of different social media platform and how to effectively leverage on them to build customer engagement Knowledge of digital marketing, content creation and content management Knowledge of digital technologies especially how enterprises across the world are leveraging them to transform their customer experience and advance their approach in customer engagement Excellent written and verbal communications and presentation skills Able to travel globally