In partnership with a Client Partner, analyze client situations and devise integrated marketing and advertising strategies optimally incorporating platform\'s solutions to maximize client value
Use data, insights and market intelligence to identify opportunities and guide strategy and implementation of platform\'s solutions
Serve as external product consultant educating clients and agencies on product solutions and driving product adoption
Drives product innovation internally with XFN partners based upon market trend and emerging needs of clients
Plan media and creative structure and oversee the implementation of campaigns to deliver against client business objectives
Outline and oversee measurement scheme, tracking, and results delivery to study the effectiveness of platform\'s solutions
Oversee budget spend, manage analytics and dashboards, and provide optimization and real-time recommendations
Collaborate with Client Partner to exceed sales and yield goals for the book of business that assigned to you
Operation Excellence and Project Management
Manage complex external and internal work streams, and optimize clients\' advertising operation mode to meet business objectives
Oversee internal account operations (e.g. troubleshooting and fixing issues, monitoring and alerting ads policy violations, setting up account and financial details, etc.)
Build and manage relationships with both C-Suite and front-line stakeholders in clients and agencies (media, creative, FMP, etc.)
Collaborate very closely with a diverse group of internal cross functional teams and cross region counterparts
Your Background
Experience working directly with, marketing, media and/or consulting companies and demonstrated leadership experience required
Effective and creative problem solving and decision-making skills
Experience working effectively with XFN teams and all levels of management (internally and externally)
Ability to manage multiple projects while maintaining strict attention to details
Ability to communicate, collaborate and work effectively on a team
Ability to confidently present to build ongoing relationships with external clients
Advanced Excel skills and experience with data analysis and delivering actionable insights
Understanding of major advertising success metrics
Good to have:
BA/BS degree in a technical or marketing field
Experience with the digital advertising (Direct Response marketing, data and technology solutions, ad-tech, partnerships, CRM, measurement fundamentals) and the eCommerce / Gaming ecosystem a plus
Experience with data visualization tools or analysis tools and relational databases such as Tableau, SQL
Proven success in a highly dynamic, rapidly changing environment
Interested parties please click "Apply Now" or send your CV directly to Hannah Ariffin (EA Reg no: R1984070) at hannah.ariffin@peoplebank.asia.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.