Job Description

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Responsibilities:
Commercial Data and Financials

• Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)
• Ensure cost of acquisition and cost to serve are within budget allocated
• Prepare monthly reporting decks and commercialization dashboard

Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence

• Design and drive the GTM strategy for Commercial Banking products/services
• Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy
• Review competitor landscape and review customer journey
• Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc

Sales Enablement and Sales Productivity

• Prepare training, tools and materials that enable effective product positioning and enhance customer engagement
• Tabulate and review Sales Incentive Program (SIP) for SME team
• Monitor sales productivity and propose sales campaign to drive additional efforts

Channels Management / Cross-Functional Coordination

• Work closely with various departments such as marketing, transaction banking and retail banking

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech
• Strong interpersonal skills to collaborate effectively across departments/functions
• Experience launching and scaling new products is an advantage
• Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights
• Good communication skills, written and spoken with the ability to communicate at all levels

Planning and organizing

Skills Required