Job Description

What the role is:

As a member of Team Central Provident Fund (CPF), you will play a crucial role in helping over 4 million members save for their retirement, healthcare, and housing needs as well as helping them cope with life\'s uncertainties. With a fulfilling career, career growth, and development opportunities, you will be part of a big family of dedicated professionals. Join us and champion financial security for Singaporeans while leaving a lasting legacy.

What you will be working on:

• Execute key research projects for the Media and Publicity department, in accordance to strategic communications\' objectives. \xe2\x80\xa2 Manage external vendors for end-to-end research projects, including briefs, procurement, questionnaire/research design, fieldwork and data collection processes. \xe2\x80\xa2 Apply appropriate methodologies to address research objectives and assist with reporting to senior management when required. \xe2\x80\xa2 Enhance the depth and precision of insights derived from external vendors by triangulating their reports and analyses with diverse data sources, including user and secondary research, as well as digital marketing analytics. This comprehensive approach help address the Board\'s branding and digital marketing objectives. \xe2\x80\xa2 Assist to source for both primary and secondary research opportunities to collect necessary data points that can help enhance cross-channel marketing/personalisation efforts fronted by the Performance, Insights and Optimisation Team. \xe2\x80\xa2 Assist with conducting exploratory research for new projects and audience segments, primarily for performance marketing and email marketing channel management requirements. \xe2\x80\xa2 Facilitate the sharing process and identify valuable datasets and findings from externally conducted research and data projects, ensuring efficient dissemination to key stakeholders. \xe2\x80\xa2 Oversee and curate the research knowledge repository for the team, ensuring organized and accessible storage of valuable research insights and resources.

What we are looking for:

• Execute key research projects for the Media and Publicity department, in accordance to strategic communications\' objectives. \xe2\x80\xa2 Manage external vendors for end-to-end research projects, including briefs, procurement, questionnaire/research design, fieldwork and data collection processes. \xe2\x80\xa2 Apply appropriate methodologies to address research objectives and assist with reporting to senior management when required. \xe2\x80\xa2 Enhance the depth and precision of insights derived from external vendors by triangulating their reports and analyses with diverse data sources, including user and secondary research, as well as digital marketing analytics. This comprehensive approach help address the Board\'s branding and digital marketing objectives. \xe2\x80\xa2 Assist to source for both primary and secondary research opportunities to collect necessary data points that can help enhance cross-channel marketing/personalisation efforts fronted by the Performance, Insights and Optimisation Team. \xe2\x80\xa2 Assist with conducting exploratory research for new projects and audience segments, primarily for performance marketing and email marketing channel management requirements. \xe2\x80\xa2 Facilitate the sharing process and identify valuable datasets and findings from externally conducted research and data projects, ensuring efficient dissemination to key stakeholders. \xe2\x80\xa2 Oversee and curate the research knowledge repository for the team, ensuring organized and accessible storage of valuable research insights and resources.

About Central Provident Fund Board:

At the Central Provident Fund (CPF) Board, we believe in developing individuals who are inspired to do their life\'s best work, through 3Ps: Purposeful Work, Professional Growth, People & Culture. Purposeful Work - The CPF Board helps 4 million members save for their retirement, healthcare and housing needs. Beyond being a pension fund, we are unique in being a national social security organisation, and we serve CPF members knowing that we make a difference. Professional Growth - At CPF Board, you will have the opportunity to learn on the job and pick up new skills and knowledge. Although you are joining one organisation, you will have access to many career paths in the years ahead. People and Culture - When you join CPF Board, you become part of a mission-oriented organisation with a strong culture of teamwork, collaboration, and innovation. As an employer, we value our people as our greatest asset, and foster a culture of respect, diversity, and inclusivity, where everyone\'s voice is heard, and contributions are recognised and celebrated. Come and be a part of #TeamCPF today, to make a difference in the lives of others and in the future of Singapore.

Central Provident Fund Board