Job Description

What the role is:As a member of HDB\'s Strategic Communications & Engagement Group, you will be part of a dynamic team responsible for the development and implementation of communications strategies to promote understanding of HDB\'s policies and programmes.What you will be working on:Depending on your experience and suitability, you will be involved in one or more of the following: \xe2\x80\xa2 Developing and producing written, visual, and rich media content to publicise HDB\'s programmes and initiatives \xe2\x80\xa2 Planning and executing marketing communications campaigns to drive appreciation of HDB\'s work and amplify HDB\'s messages. This may include: \xe2\x80\xa2 Conceptualising campaign strategies aligned with communication goals, target audience insights and key performance indicators \xe2\x80\xa2 Developing campaign assets, including copy and design of ads, social media posts and other materials \xe2\x80\xa2 Planning and implementing media buys to reach key audience segments \xe2\x80\xa2 Monitoring campaign performance using relevant metrics and tools, to facilitate data-driven adjustments to optimise results \xe2\x80\xa2 Developing and managing HDB\'s digital platforms and websites to enhance user experience. This may include: \xe2\x80\xa2 Developing and implementing a content strategy that incorporates SEO best practices \xe2\x80\xa2 Creating and maintaining quality and engaging website content, ensuring accuracy, relevance and consistency across all pages \xe2\x80\xa2 Tracking and reporting of website performance using analytics tools to identify trends and opportunities for improvement \xe2\x80\xa2 Management of content publishing workflows \xe2\x80\xa2 Research and analysis of HDB\'s communications and public sentiments to guide campaigns, marketing communications and engagement effortsWhat we are looking for:You should possess an excellent command of English and strong interpersonal skills. You should also have a keen interest in current affairs and thrive in a fast-paced environment. Prior experience in digital marketing, journalism, UX design, management of websites/ digital platforms, or a related field will be a strong advantage. All applicants will be notified on whether they are shortlisted for the position within 4 weeks of the closing date of this job posting.About Housing and Development Board:We are Singapore\'s public housing authority and a statutory board under the Ministry of National Development. We take pride in creating homes and towns that form a quality living environment for the young and old. Throughout the years, our continuous innovation and upgrading programmes have ensured that the heartland remain our cherished home. Join us in making a difference to the heartlands and communities that matter to us. Take on the challenge of shaping the nation\'s skyline and landscape. With the wide range of opportunities available in HDB, you play an integral part in redefining the future of public housing and improving the lives of Singaporeans.

Housing and Development Board