Job Description

Company Description

At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.



You contribute to added customer value, a strong brand and increased sales by ensuring customer relevant content execution for all local activities.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Responsible for creation of local content in email, push, social and hm.com and coordination with production teams to execute all local activities.

RESPONSIBILITIES:

Content creation

Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities

Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice

Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals). This includes writing copy in English and Swedish, choosing images from image banks, securing a relevant product assortment selection and composing layouts in existing templates.

Content coordination

Brief & coordinate with Regional Production Hub team so they can execute translations, versioning and publishing of local content

Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content

Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow up

Create variations of copy and content to enable AB tests in email, push and hm.com

Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format

Share content insights & learnings with local, regional and global teams (quarterly creative reviews)

Customer targeting

Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way

Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you\xe2\x80\x99ve got.

REQUIREMENTS:

• Marketing or Creative copy/Design degree \xe2\x80\x93 if not, at least 3 years of working experience in content editor roles in agency or client side (preferably within fashion)

Great copywriting skills in English and used to writing about fashion

Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates

Good understanding of content in digital channels such as email, push, social and websites

Good knowledge of working in creative tools and MS Office package

Structured, organized and efficient

Good analytical ability and insights driven

Content editor / creation experience from fashion retail and/or creative agency

At least 3 years of working experience in above areas

Have experience from writing copy and creation of content stories for digital channels

Have experience from coordinating with many stakeholders and teams

Additional Information

• This position is based in Singapore and the successful candidate must have the rights to work in Singapore.

• If you feel that your passion, personal values, ambition, and experience are a match \xe2\x80\x93 please apply (including Cover Letter and Resume, and if applicable: Strengths Finder) by 27th, December 2022. We\xe2\x80\x99re more about personality and competence than qualifications, so don\xe2\x80\x99t worry if your skills aren\xe2\x80\x99t a perfect match.

H&M