Job Description

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.
Content Marketing Associate (Internship) This position reports to the Content Manager in Singapore. You will help to shape Tripadvisor's content strategy, working with multiple teams to craft engaging and relevant content across editorial, email and social. You should be up-to-date with the latest content and travel trends, whether it's a new innovation in travel or a viral TikTok challenge. You should love creating content as much as you love digging into the data—you will test, optimize and iterate on content to support marketing, brand and other company objectives. Successful candidates must possess a strong command of English, exceptional initiative, analytical and project management skills, with the ability to multi-task in a lean and fast-paced environment. Responsibilities The individual will be involved in:

• Identifying content opportunities and designing content marketing strategies that help to support marketing, brand and other company objectives.
• Supporting the SEO team with keyword research, SEO optimization and keyword rank tracking.
• Developing and managing a unified content marketing calendar across editorial, email and social.
• Analyzing and evaluating content performance to test, optimize, iterate and scale content.
• Pitching, editing and writing articles that are aligned with our brand, editorial and SEO best practices.
• Managing the localization of content to other global priority markets and languages.
• Managing and working with designers, copywriters, freelance writers, translators and other stakeholders to craft high-quality and engaging content.

• Conduct SEO keyword research, SEO content optimization and keyword rank tracking
• Pitch and write engaging short form and long form travel content
• Analyse content performance using content analytics tools
• Manage a unified content marketing calendar across different teams and stakeholders, including editorial, social and email.
• Identify content opportunities and travel moments for non-English and other international priority markets, and manage localization and translations.
• Use content to drive marketing objectives like brand awareness, consideration, conversion and retention.

• Able to commit to a minimum of 3 months internship period, ideally 6 months
• Currently pursuing a bachelor's degree, preferably in Marketing, Writing, Journalism, English or Business
• Strong command of English and exceptional writing skills, with an eye for photography, design, video and other types of content.
• Creative yet analytical, with the ability to extract insights to improve and optimize content performance. Familiarity with Google Analytics and other content analytics tools is a bonus.
• Familiar with WordPress or other content management systems
• Up-to-date with the latest content and travel trends.
• Organized, meticulous, and possesses strong communication and project management skills.
• Eager and fast learner