Job Description

The Singapore Economic Development Board facilitates foreign company investments into Singapore, and engages companies based here to transform and grow in disruptive areas. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. Learn more at www.edb.gov.sg
About the role This role revolves around content and story-telling: how to create narratives, develop content assets, and distribute the assets via owned, paid, partnered and earned channels to help highlight opportunities in Singapore and Southeast Asia for global businesses.
Content created typically revolves around the market demand in Southeast Asia for a company\xe2\x80\x99s products and services, the ease of setting of a business in Singapore, and the access to top global talent that Singapore provides.
Assets are wide-ranging, including articles and interactive formats such as videos and podcasts. Crafting text/video explainers that provide companies with practice advice on how to navigate Singapore\xe2\x80\x99s hiring landscape, coming up with website copy, social media captions and email newsletter copy; and developing ad creatives to support campaigns are all part-and-parcel of the job. Distribution channels include our website, social media, email newsletters, paid campaigns, and more.
Our ideal candidate is someone with strong analytical abilities, and the skills to create compelling stories across different formats to drive EDB\xe2\x80\x99s business objectives. Integrated marketing capabilities are a definite bonus: we are looking for someone who understands how to use different platforms and strategies to amplify content, including social media, paid media, SEO and other digital platforms. Being resourceful, adaptable and able to work both independently and as a team player are traits we look out for.
Responsibilities:

• Developing and refining content strategies \xe2\x80\x93 from ideation to execution \xe2\x80\x93 to help meet customer needs and achieve marketing goals such as generating awareness, generating/nurturing leads
• Content creation: working with internal stakeholders and external partners to produce and repurpose content assets to engage target audiences, such as international businesses and Singaporeans, across different channels. Assets could range from articles and infographics, to ad creatives and white papers.
• Content amplification: evaluating and using owned, paid, earned and other avenues to maximise distribution of assets to the right audience
• Content optimisation: optimise content based on data and performance metrics

Join us if you:

• Have between four and six years of relevant experience in content marketing
• Are adept at crafting clear, engaging copy for various content formats and platforms. Other content skills including ability to design graphics is a big plus.
• Understand the use of paid media, social media and other digital platforms to promote content engagement, including developing microassets for distinct channels and being able to harness keyword research and SEO best practices.
• Are plugged in to geopolitical, business and cultural trends, and understand how your work shapes our corporate reputation
• Appreciate the importance of project and agency management, such as editorial calendar planning, meeting publishing deadlines, and handling both internal and external partners

Other qualifications required:

• Bachelor\xe2\x80\x99s degree in a relevant field such as marketing & communications, or journalism

More about Mindshare Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people\xe2\x80\x99s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world\xe2\x80\x99s leading media investment company, and WPP, the world\xe2\x80\x99s largest advertising holding group.
More about GroupM GroupM is the world\xe2\x80\x99s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM\xe2\x80\x99s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com Follow @GroupMWorldwide on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

More about Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\xe2\x80\x99 needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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