Job Description

UWCSEA is looking to hire for a Content Marketing Coordinator at its East & Dover Campus starting from January 2023.

Working closely with the Senior Manager, Marketing and Business Development to plan the annual marketing calendar, the Content Marketing Coordinator has overall responsibility to collect and distribute relevant content to our external audiences through inspirational storytelling and high quality communication pieces. This position also has a key role in executing the cycle of content review and updating College-related content on web-based platforms.

Close liaison with the Marketing and Communications teams is required to plan and deliver the fulfilment pieces for the paid advertising schedule and to coordinate events and content marketing activities through both College-owned and external channels.

The ideal candidate will be keen to develop a range of skills as a marketing generalist, including corporate-voice storytelling content production, campaign planning and tracking, SEO and online writing and publishing. They will enjoy working in a fast paced, inclusive international environment which offers opportunities for learning and professional development.

Main Responsibilities

• Planning, regular review and reporting on annual content marketing and brand advertising calendar in conjunction with Senior Manager, Marketing and Business Development
• Coordination of asset placement in delivering the annual marketing plan, including developing and maintaining relationships with external vendors
• Contribute to planning and execution of inbound and content marketing activities, including story identification, review of existing assets, and development and publication of content
• Coordinate with the Digital Marketing Officer, DEER Systems Specialist and Communications Department to ensure effective distribution of marketing-related content within the College's owned and paid storytelling ecosystem
• Review content publication as part of SEO strategy
• Track and coordinate the review and update of College-related content on external platforms
• Coordinate, together with the Digital Marketing Officer and the Communications Department, regular review and update of content on College website and related microsites
• Undertake regular competitor research in line with College planning cycle
• Coordinate with Admissions and other members of the DEER team to support events for internal and external audiences eg. Admissions Open Days, Kishore Mahbubani Speaker Series

Person Specifications

• Bachelor's Degree or Diploma in Marketing and/or Communications, or related field
• Candidates should have strong written and spoken English skills, preferably with experience in writing in corporate style while adapting tone and language for audience; a second language is an advantage but not required
• Relevant experience in marketing support role for 3-4 years; inbound or content marketing experience are an advantage
• Experience with coordinating a content calendar including planning, production coordination and online publication
• Understanding of applying brand guidelines and corporate voice preferred
• Knowledge of SEO strategy execution
• Experience with Zoom or other online event platforms
• Previous experience in education, not-for-profit or government sector preferred but not essential
• A perfect next step if you have a genuine interest in developing marketing generalist skills across a broad range of activities
• Attention to detail and organised approach to maintaining content and assets on hand that can be drawn on by wider marketing and communications team
• Organised and disciplined approach to tracking a variety of work tasks with competing deadlines
• Willingness to engage proactively with peers and organisational leaders in a dynamic multicultural environment
• Excellent communication and collaboration skills with the ability to create positive working relationships with a diverse range of internal clients
• Ability to adapt quickly with a collaborative, solutions-focused approach to asking for help in problem identification and solving
• Creative interest in storytelling through multiple channels

Applications

UWCSEA welcomes applications from all qualified candidates.

Our school is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices and all appointments are subject to interview, satisfactory references, identity and criminal record checks.

UWCSEA is an equal opportunity employer, and welcomes applications from those who wish to join a community which is inclusive, and which celebrates diversity.