Job Description

Description : This role will sit in Singapore, at our organisation\xe2\x80\x99s regional headquarters. This role will be a key pillar in establishing a singular and concise content framework, tone of voice, and engaging content campaigns.

In establishing this content roll-out framework, you will be in charge of omnichannel content (from web, social media, blog posts, press releases, short and long form thought leaderships pieces), with the end goal of crafting and running a content strategy with end customer and partner interest and activity, nurturing acquisitions, and in turn ROI results.

Responsibilities:

• Designing and implementing creative marketing strategies to disseminate content.
• Orchestrating digital content strategies across all online platforms.
• Driving traffic and engagement that translates to sales and brand promotion.
• Managing a content marketing budget.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Scouting and managing a team of writers, illustrators, and data analysts.
• Implementing SEO best practices.
• Knowing which platform different kinds of content are best suited to.

• Bachelor\'s degree in marketing or related field.
• Minimum 2 years of relevant experience in crafting a multitude of content (from whitepapers, infographics, guides, blogs, to web and social media pieces)
• Proven prior experience in copy-writing/editing/crafting of said types of content
• Data-driven and highly analytical.
• Proficiency with digital marketing tools such as SEO / Google Analytics/ Social media analytics.
• Regional experience in Asia and Fluency in Mandarin/Cantonese is a bonus.
• Ability to work in a startup environment and in a lean team.