Job Description

• 6+ years of relevant experience in Digital Marketing
• Master’s degree in business, communication, marketing or a similar field.
• Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans; strong preference for B2C and online marketing.
• Strong understanding of experimental design, ability to set up tests to achieve desired results
• Demonstrated experience using analytical tools to measure performance, determine improvements and innovations, and adjust accordingly
• Strong CRM or Personalized Marketing knowledge, and broad marketing experience across strategy, acquisition, engagement, and/or product marketing.
• Excellent written and oral communication skills - ability to articulate ideas and persuade stakeholders.
• Excellent business judgment and strategic aptitude. Bias towards data-based decision making. Strong analytical skills and ability to derive actionable conclusions from large data sets.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done.

Job summary
As part of the Marketing & Prime team in Singapore, we are seeking an experienced marketing professional to lead and own Amazon.sg Homepage and Outbound channel, which are key messaging and merchandising avenues for customers to find and enjoy our products and services. The Snr Content Marketing Manager will ensure the off and on-site experience delivers the best customer outcomes while also maximizing engagement with our products, across all devices.

Strong candidates must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others. They must be able to think and act strategically, and to flawlessly execute a comprehensive marketing plan that builds awareness and drives site traffic and engagement. They should be innovative, customer obsessed, possess strong skills in deep diving data, and have the ability to earn the trust of stakeholders. Strong backbone I also essential to ensure we maintain a high-quality bar with the customer at the center of everything we do.

The Snr Content Marketing Manager will be responsible for driving customer engagement metrics including first purchase, repeat purchase, cross-category purchase, retention and reactivation by owning the homepage and cross-site navigation elements for Singapore, as well as Email, Push Notification, SMS and any other Amazon owned personalized traffic channels. This manager will define and exceed aggressive goals to optimize the experience and extract measurable customer benefit and promotional opportunities through cross-site ideation, experimentation, new feature design, and iterative improvements to existing products.

As a key guardian of the Amazon brand, this marketing leader will work with a wide variety of stakeholders across the business to continually monitor and optimize the performance of our Homepage & Outbound channel, ensuring that it reflects and meets the changing needs of our customers and business priorities, working closely with international colleagues to support major launches and features, and regularly dive deep into data to drive customer centric and business savvy decision making.

Key job responsibilities

• Ensure the Amazon.sg homepage is being presented to the highest standards, with the priorities of the customer front-of-mind. Manage, improve and innovate personalized marketing programs.
• Provide support for major events, ensuring the homepage and cross-site navigation experience is optimized to delight our customers, and the Email and Push plan drives traffic to the event.
• Work with global teams to adapt, localize and implement new features. Work with cross functional teams, developing and implementing cross site initiatives to drive deep customer engagement
• Identify new and existing customer cohorts and implement content and messaging solutions for each one.
• Deep Dive into engagement and retention performance to identify patterns and trends; Articulate plans, experimentation roadmaps and results to leadership.
• Manage the creative content creation process, insisting on the highest standards. Develop and execute testing plans to measure effectiveness of different messaging and campaign types across multiple dimensions.
• Develop, implement and train stakeholders on guidelines and principles of the homepage and outbound, and audit use of the features. Drive adherence to guidelines, ensuring campaigns are optimised for accessibility and usability.

About the team
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy. By giving customers more of what they want - low prices, vast selection and convenience – Amazon continues to grow and evolve as a world-class e-commerce company. One of the key components of Amazon’s strategy is bringing new customers to Amazon, helping existing customers to discover new products or programs (e.g. Prime) and increasing customer loyalty. In order to do so, Amazon operates across a wide portfolio of marketing channels, including but not limited to offline mass advertising, SEM and SEO, affiliation, email marketing, display and social media.

• Technology affinity and track record of employing systems to drive simplification and change; Technical or CRM marketing experience
• Experience in managing online customer experience, including landing page, merchandising, and communication framework
• Intuition for customer communication voice; adept at marketing copywriting and design aesthetics; Experience writing customer-facing content that is on-brand, relevant, and tailored to the customer experience.
• Competency with SQL, HTML and/or XML, plus the ability to learn our in-house analysis tools quickl