Job Description

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.
Join the Fast-Growing BytePlus Team
BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission.
To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends. This position requires project management, hands-on writing and editing, the ability to define and implement content marketing strategies and, collaboration with BytePlus customers and employees of varying technical depth. Have the ability to balance priorities and meet multiple deadlines.
Responsibilities:

• Craft interesting, well-researched, content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed
• Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and a reputation of BytePlus as a thought leader and information resource.
• Contribute to social media postings and management of social media accounts and content calendar
• Update web content, working with digital marketing, product marketing, and creative.
• Keep up with current industry trends and topics to ensure effective communications
• Collaborate with product marketing to develop industry and role-based messaging
• Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all BytePlus content
• Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs
• Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
• Build and track benchmarks for measuring success and ROI
• Optimize the delivery strategy for each piece, by implementing the best practices, and repeatedly test various tools, content formats, and distribution channels with various target audience segments
• Ensure that all communications adhere to brand and communications standards and are written in a consistent BytePlus "voice"
• Conceive new content ideas and drive the process from concept to delivery of the final product
• Write, edit and deliver exceptional content that meets business objectives
• Partner with the brand and creative team to bring content assets to life in designs
• Proactively collaborate with a variety of groups including other marketing teams, product managers and marketing managers on multiple projects, while proactively setting expectations
• 5+ years of content marketing experience
• Working knowledge of SEO, SEM and marketing analytics required
• Good knowledge of personas and the customer journey
• Ability to manage multiple projects simultaneously, meet tight deadlines and perform well under pressure
• Good interpersonal and communication skills
• Creative self-starter and resourceful individual
• Independent Highly articulate with an excellent command of written English
• The ability to excel in the management of cross-functional projects and initiatives
• Creative minded with an ability to conceive interesting ideas for new content
• Ability to work independently and lead projects
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Experience with CMS, Google analytics, and the top social channels
• Dynamic and strong team-player with a positive can-do attitude

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.