Job Description

The Role

As a Content Marketing Specialist, you will be responsible for developing and implementing a content strategy to increase organic leads for Digify. You should be able to conceptualize interesting and relevant content for our audience and work with other external writers to develop that content. More importantly, the candidate should be able to strategically plan and promote this content to ensure conversion of visitors to leads.

• Develop a deep understanding of Digify's product, customers, target industries, and competitors.
• Develop a content marketing strategy to improve organic search engine rankings for specific keywords.
• Develop content outlines, and work with external writers to create relevant and useful content for our prospects
• Optimize content using SEO strategies and Google Analytics.
• Promote content on multiple channels to drive more relevant web visitors.
• Ensure high domain authority by increasing backlinks, e.g. by using different channels like social media/Quora.
• Develop content magnets to convert visitors into leads.
• Write case studies featuring Digify customers.
• Analyze web traffic metrics and provide recommendations/improvements.
• Manage Digify's social media presence.

• Bachelor's degree in marketing, mass communications, or journalism.
• Excellent communication and writing skills in English.
• At least 3 years of professional experience in content marketing or journalism with a strong track record.
• Results-oriented. Desire to meet target lead generation goals and objectives.
• Ability to understand technical concepts and communicate concisely, accurately and simply.
• A strong understanding of the marketing funnel.
• Excellent project management skills and attention to detail.
• Editorial experience in developing article outlines and reviewing articles preferred.
• Experience in content promotion and backlink building preferred.