Job Description

Job description

Some careers grow faster than others.

If you\xe2\x80\x99re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life in Singapore is the combination of AXA Singapore and HSBC Insurance. Here you can specialise in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We are currently seeking a high calibre professional to join our team as a Content & Social Media Manager, Marketing .

Principal Responsibilities

Content & social media strategy

• Support the development of the social media and content strategy for the business unit.
• Drive the development and execution of content and social media plans, ensuring cohesiveness and strong alignment to business priorities
• Ensure alignment between content and social media plans.

Social media content

• Responsible for building and maintaining overview of the social media calendar, ensuring cohesive brand messaging and alignment with business priorities.
• Curate and develop high quality and engaging content for HSBC Life Singapore\xe2\x80\x99s social media accounts, with support from creative agency.
• Stay on industry news and content and social media trends to ensure content is relevant, engaging, and meaningful.

Social media account management & campaigns, governance

• Support the management of social media accounts, including community management, ensuring that HSBC standards are met.
• Demonstrate and track the performance of the social media accounts, and recommend best social media practices
• Support governance of tied agency force\xe2\x80\x99s social media use.
• Set up and track small scale social media campaigns

Requirements

Requirements

• 8 years of experience in corporate communications or public relations.
• Proven interpersonal skills in building strong stakeholders at all levels and across the organisation.
• Hands-on experience in managing corporate accounts from content creation to scheduling/publication on key social media platforms eg, Facebook, Instagram, LinkedIn.
• Familiarity with setting up campaigns and ads on social media.
• Familiarity with metrics for demonstrating growth and improvement on social media pages.
• Ability to mentor junior team members and guide them to achieve business outcomes.
• Self-motivated individual with the ability to work effectively in a diverse environment as part of cross-functional teams.
• Knowledge of insurance or related fields is an advantage.

To be considered for this role, the relevant rights to work in Singapore is required.

You\xe2\x80\x99ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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