Copywriting Intern

Singapore, Singapore

Job Description


MAKING SINGAPORE A MORE LOVABLE PLACE.

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of \xef\xbb\xbftimeless, thought-provoking concepts, each with a unique story and a distinct perspective on the \xef\xbb\xbfcultural-culinary landscape. \xef\xbb\xbfOur multi-award-winning properties currently include Loof, Clink Clink, OverEasy Fullerton, \xef\xbb\xbfTanjong Beach Club, Extra Virgin Pizza, The Coconut Club, The Warehouse Hotel and Po, Esora, \xef\xbb\xbfLe Bon Funk, Odette and Claudine.

It takes a village to run these stunning spaces and to create brands imbued with distinct \xef\xbb\xbfpersonalities. It doesn\'t matter where you are on the team; each individual is set up for success- \xef\xbb\xbfby any definition-in every way.

COPYWRITING INTERN

Our content is one of the most important ways for people to understand who we are and what we \xef\xbb\xbfstand for. We offer a breadth of brands and a hands-on learning experience that covers social \xef\xbb\xbfmedia, direct marketing and branding. The copywriting intern plays a key role in shaping how our stories are told across every one of our \xef\xbb\xbf13 brands, across every platform. From headlines to tagline, social copy to long-form editorial - \xef\xbb\xbfour intern will explore, understand and practice various styles of writing, while growing to appreciate marketing and creative strategy.

We are looking for individuals with a flair for the English language, with passion and ambition for \xef\xbb\xbfcopywriting and content strategy. Above all, you should have a mind for compelling and engaging \xef\xbb\xbfmarketing and social content. This role works closely with the passionate designers, photographers, strategists and marketeers \xef\xbb\xbfin our team- the copywriting intern will be mentored directly by the Senior Copywriter in the \xef\xbb\xbfcreative department.

Scope of work:

  • Familiarise yourselves with our portfolio and relevant target audience.
  • Liaise with internal teams and interpret their briefs.
  • Write clear, persuasive and impactful copy for the social and digital realm. The nature of the work includes social posts, IGS, short and long-form videos, marketing headlines, brand \xef\xbb\xbftaglines, and communicative materials such as eDMs and more.
  • Edit and proof-read copy for spelling, grammar and tone of voice.
  • Research (including in-person interviews and desktop research) and participate in brainstorms, \xef\xbb\xbfphotoshoots and workshops across our brands.
Of course, each individual grows at their own pace; along the way, we may review your scope of \xef\xbb\xbfwork to benefit your personal growth and ambitions.

Ideally, you should be:
  • Adaptable and discerning, in order to best understand your briefs and/or meet objectives.
  • Passionate about F&B, Hospitality and all it encompasses: people, stories, magic-making.
  • Nimble with your words and coherent with your thoughts.
  • Able to consider content holistically (not just in terms of copy, but also in working with our Art \xef\xbb\xbfDirectors for visuals).
  • Any previous working experience in publication, an agency or a background in content creation, \xef\xbb\xbfwhile not required, is a plus.
Instructions for Application:
  • Please submit samples of your writing/work along with your CV
  • Shortlisted candidates may be required to work on a live project; this helps us to better understand your thought process, instincts and talents. These submissions, as part of the interview process, are the candidate\'s own and will not be used by the company without formal or written consent.
We regret that only shortlisted candidates will be notified.

The Lo & Behold Group

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Job Detail

  • Job Id
    JD1388953
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned