* Design B2B marketing strategies and execute integrated marketing programmes to drive awareness, create demand and accelerate pipeline for The Straits Times * Proactive and have Design B2B marketing strategies and execute integrated marketing programmes to drive awareness, create demand and accelerate pipeline for The Straits Times Proactive and have strong business acumen Knowledge in digital marketing Create concepts and manage creatives for lead generation campaigns to nurture and gain prospects Manage and curate programmes, newsletters and other digital products to clear specific outcomes Ongoing analytics, reporting & optimisation on programmes, newsletters and other digital products performance Job Requirements Degree in Marketing or relevant field Min 5 years of B2B marketing A proven track record of delivering marketing strategies and activities that are aligned with commercial goals Hands-on experience in performance marketing, customer relationship management and other marketing tools Strong interpersonal, communication and presentation skills A collaborative work style with demonstrated successful interactions with both internal and external stakeholders Innate ability to navigate and lead process changes Strong analytical capabilities Experience of working in a fast-paced environment
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