Job Description

:

Calling Creative Directors in the health, wellness and beauty space: A rare opportunity to lead & scale world class DTC brands\xe2\x80\xa6

About Maneuver

In less than 5 years, we\'ve brought our 1st supplement brand to US$100M+ without influencer, celebrity or doctor endorsements.

The Straits Times and Statista ranked us 4th among the fastest-growing companies in Singapore (2023). The Financial Times ranked us 12th among Asia Pacific\'s High-Growth Companies (2023).

Our secret?

A scalable creative testing engine that allows us to put high converting ads in front of customers, developing a predictable stream of new buyer growth (acquisition) and repeat purchases (brand loyalty).

As we accelerate towards a billion-dollar portfolio of health & wellness brands, we\'re looking for a Creative Director with experience in creative testing, shaping brand identities and managing high performance creative teams.

Brands We Like:

- Ritual

- Truvani

- MaryRuth Organics

- Hims & Hers

- Hero Cosmetics

- Elvie

- Athletic Greens

- Coco & Eve

- Sand & Sky

- Unbloat

- Love Wellness

- Kylie DTC

- Sephora

- Coty

- Goli

- Hegen

Your Role

As the Creative Director, you will be responsible for shaping our brand identity, driving creative testing for paid advertising campaigns, and overseeing asset production SOPs.

You will play a pivotal role in establishing and elevating our presence in the health and wellness space. This role requires a blend of creativity, leadership, and strategic thinking.

Key Outcomes

• Effective creative testing & optimisation methodologies to support scale in spend + breakthroughs in new channels.
• Establish brand guidelines that support strong identity, recall & positioning in the product category.
• Build a high performance creative team + efficient production processes.
• Develop go-to-market (GTM) launch kits for new product lines & brands .

Responsibilities

Team Management

• Define scopes & hire high-performing creatives + provide a structured environment for them to thrive/ succeed.
• Conduct performance reviews with team members and give constructive feedback. (+ follow up on progress)
• Manage & allocate creative resources to highest impact projects.

Production, Asset & Performance Management

• Create briefs & work with in-house + external resources for various campaign collaterals.
• Develop efficient workflows & resource allocation for production management.(brand assets, video/ static ads, landing pages, product labels, promos, product launches)
• Review templates, final assets and suggest improvement/ edits if required.
• Review test results with media buyers for various channels and campaigns & collaborate with team for iterations.

Research & Ideation

• Create and refine visual customer avatar boards to better understand target audiences.(pain points, motivations, fears, desires, objections, narratives, emotional states etc)
• Break down competitor and cross-industry ad design into duplicable frameworks with the help of senior designers (including but not limited to longstanding ads, funnels, and offers) to develop new creative tests.
• Maintain a library of swipes/ trends to spark innovation across creative teams.
• Improve production/asset quality & efficiency through generative AI tools, SOP creation and workflow optimisation.
• Stay up to date & implement latest trends, industry insights and tools with creative team.

Requirements:

• 5+ years of experience in creative testing, team management & brand building.
• Strong analytical skills - able to dissect core drivers of working ads and creating new variations to test based on ad test data, market psychology and design thinking principles.
• Ability to distil new concepts into applicable frameworks and roll out them out to new designers quickly.
• Independent problem solver who is resourceful and able to address manage multiple projects end to end.
• Organized & meticulous.
• Obsessed with psychology, design, video & advertising.
• Dialled into the industry: Eg involved in the DTC twitter, DRM/creative testing spaces.
• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.
• Bonus: Experience, knowledge or interest in branding, sociology, psychology, storytelling, product design, A/B testing, CRO,UI/UX.

Work Arrangement

• This is a full-time position with a remote work arrangement.
• We work Monday to Friday, 10am to 7pm SGT (GMT+8). You will have a flexible working schedule but will be required to coordinate with the team for at least 2 hours a day in the SGT time zone.

Maneuver Marketing