Job Description

Company Description

Leo Burnett is part of Publicis Communications, a collective of the most passionate, purposeful, and progressive creative agencies in Singapore and Asia. At Leo Burnett Singapore, we believe that our Humankind philosophy allows our creativity to transform human behavior.

We believe in effecting positive change through creativity, always.

And while we seek out the most brilliant minds to help us on our quest, we\xe2\x80\x99re also passionate about nurturing the best talent from within. Which is why when you join us, your journey can be one of continuous evolution.

We\xe2\x80\x99re a community of experts that hail from every discipline.

We\xe2\x80\x99re activists who embrace challenges with agility and dynamism.

We\xe2\x80\x99re idealists who thrive on inspiration.

We\xe2\x80\x99re romantics who believe that an idea can change the world, but also that the idea can come from anyone and anywhere.

We\xe2\x80\x99re all that, but we don\xe2\x80\x99t stop at that.

Because we\xe2\x80\x99re committed to becoming better versions of ourselves, every. single. day.

For some of the most popular consumer brands in the world, your ideas, solutions and words will reach and impact the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change. As a copywriter, you can write on every surface, for every channel, for every medium, social or otherwise. You\xe2\x80\x99ve won a few of the awards that matter. Or you\xe2\x80\x99re very hungry to. Winning isn\xe2\x80\x99t everything, but excellence is.

You will lead the work on some of the most popular consumer brands in the world, impacting the daily lives of nearly 2 billion people in the fastest growing region in the world. You will work for clients who not only care about success in the marketplace, but are passionate about the role of brands in helping bring about social change.



Expectations of a Creative Director

• Lead group brainstorming/concept development sessions
• Lead and inspire creative teams to develop innovative design solutions, from broad concept development through implementation
• Provide clear constructive direction on content and design solutions
• Lead creative and production teams to ensure feasibility of design solutions and articulate design principles and guidelines for implementation
• Set and manage client expectations regarding design process and deliverables
• Ideate, craft and execute original and iconic creative concepts in response to client briefs, objectives or goals
• Is responsible for the proper placement, context and meaning of every image and graphic element within a creative assignment
• Manage and grow client relationships and explore new ways to deliver value
• Develop creative ideas that meets both our clients\xe2\x80\x99 objectives as well as our business objectives, maintaining the company\xe2\x80\x99s expected levels of creative excellence and professionalism
• Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Mentor and guide more junior creatives in their development and growth, set KPIs and have regular catch-ups with the team
• Lead, develop, and execute work to to creative excellence
• Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Participants in, and leads brainstorming sessions
• You will report into an Executive Creative Director and/or Chief Creative Officer

Expectations as a member of our community

• You believe passionately in the power of creativity to bring change to the world. But you\xe2\x80\x99re realistic and have a clear-eyed view of what it will take to get there: not a path you walk alone, but with a group of people putting a diverse range of skills and perspectives to work, towards a common goal
• Your ideas and your voice will be heard, respected and protected with passion. Ideas are not disposable commodities here, they are our most precious assets
• You will be tested, you will be challenged and you will be pushed beyond your comfort zone, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other

Expectations as a team leader

You will learn that we prefer not to hire our leaders, but to grow them. As your own leadership journey evolves, your primary goal will be to nurture the next generation of leaders. You will reflect our \xe2\x80\x9cPeople First\xe2\x80\x9d ethos, where we believe that the best work can only come from a team that feels happy, secure and motivated, with a clarity of purpose. You understand that humility and kindness are equal in importance to daring and initiative. You value diversity, equality and inclusivity, not because it\xe2\x80\x99s fashionable but because it\xe2\x80\x99s obvious.

In your role, you will specifically be expected to:

• Provide leadership and professional development to department staff
• Mentor and train team members,, write performance reviews, and allocate work
• Monitor teams to deliver beyond client\xe2\x80\x99s expectations
• Motivate your team, and be the glue that keeps teams going
• Set goals and KPIs for each team member, and work with them to achieve these

Qualifications

Skills & Experience

• You have about 15 years of work experience and a track record of brave ideas that have made an impact, big or small, on the world we live in
• You\xe2\x80\x99re a keen student of life, open and curious, always learning
• As a communicator, every surface, channel and medium, social or otherwise, is your canvas. You\xe2\x80\x99re just where people are
• Won the awards that matter. Winning isn\xe2\x80\x99t everything, but excellence is
• Understand social media, online media jargon and technology
• Understand and delivers cut-through TVC and other creative output
• Has substantial experience working in FMCG & APAC markets
• Can work under pressure and meet deadlines in a fast-paced creative environment
• Ability to effectively and appropriately interact with co-workers across levels and disciplines
• Understands and uses the latest in computer design software
• After hours work and overnight traveling to shoots and post sessions can be expected
• Naturally well organised and unfazed when working towards deadlines

Additional Information

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe\xe2\x80\x99s agencies are present in over 100 countries around the world.

Publicis Groupe