Job Description

Location: Singapore / Remote-friendly
Reports to: Head of Growth & Marketing
Type: Full-time | Marketing | Content | Campaigns | Branding
HeyMax is on a mission to revolutionize travel by transforming everyday spend into travel rewards. Our platform helps users maximize their loyalty points and unlock unforgettable trips with flexibility, transparency, and fun.
We're now expanding our marketing team and looking for a hands-on, AI-powered Creative Lead to join our growing team. You'll play a key role in shaping a distinctive brand identity while delivering high-performing creative assets across campaigns, channels, and regions.
If you thrive in a fast-paced, high-growth environment and love turning vision into visuals, wed love to hear from you. This isn't a high-level "brand guardian" role. This is a roll-up-your-sleeves, build-daily, iterate-fast creative leadership role.
Responsibilities:

• Own and evolve Heymax's brand identity system

You'll be the guardian and architect of Heymax's visual identity defining and refining how the brand shows up across every channel. From typography, color, and tone to layout and motion language, youll ensure the brand feels cohesive, premium, and inspiring for travelers. Youll keep the system agile and scalable as we grow, adapting the identity to social, partner, and product contexts without losing its core feel.

• Build and maintain creative templates & systems for scale

Youll design modular creative systems templates, design kits, and brand assets that allow our team to ship faster while staying on-brand. These templates will power everything from paid ads and organic social posts to email, web banners, and partnership materials.

• Produce high-performing paid/social creatives quickly

You'll work closely with the Digital Marketing and Growth teams to translate insights into thumb-stopping creatives. Expect to create and iterate on visuals that test hooks, angles, and styles across Meta, TikTok, YouTube, and display. Youll use AI-assisted workflows to produce more efficiently, without compromising storytelling quality.

• Create motion and short-form visual content

You'll concept and edit short-form videos, animations, and motion graphics turning stories, data, and campaigns into snackable visual narratives that capture attention and inspire engagement. Youll be fluent in tools like After Effects, CapCut, Runway, or equivalent AI tools for fast iteration.

• Review and refine UGC & creator assets

You'll collaborate with the Growth and Paid teams to evaluate and enhance user-generated or creator-made content, ensuring that all assets are on-brand and aligned with our tone and design standards. Youll help create briefing guides and editing frameworks that scale UGC consistency.

• Support partner GTM visuals & co-brand assets

You'll design and deliver creative assets for partner launches, co-branded campaigns, and merchant promotions. This includes visual toolkits, landing visuals, and joint campaign materials that elevate our partners while maintaining Heymaxs design integrity.

• Maintain visual consistency across all touchpoints

From app visuals to ads, email headers to social banners youll ensure that Heymax looks and feels unified everywhere. Youll work with internal teams to audit visuals regularly and maintain high creative standards across every asset shipped.

• Build automation workflows & creative ops infrastructure

Youll set up a creative operating system that uses AI, templates, and automation to increase output speed and efficiency. From batch asset generation to smart naming conventions and design libraries, youll create a scalable structure for the creative teams future growth.
You Are:

• 4-8 years of experience in design, motion, or creative direction ideally in startups, consumer tech, or lifestyle brands
• Visually sharp + execution-driven
• AI-native Midjourney/Runway/ChatGPT/CapCut pro
• Fast, experimental, and iterative not precious or slow
• Able to produce motion, static, design + creative strategy
• Comfortable balancing brand storytelling + performance creative
• Collaborative works tightly with Growth MKT & Paid Lead
• Startup-minded: scrappy, proactive, bias-for-action

If you love creative excellence but equally love speed, testing, and results this role is built for you.
If you want only concepting and not building, not a fit.
Quantitative Performance KPIs
Category || KPI || Target (90 Days Example)

• Creative Velocity || # of assets produced (static + motion + variations) || ~40-60/month
• # of templates || reusable systems created || ~3 systems
• Creative Performance || Performance creative win rate || 25% of tested variations
• CTR uplift vs baseline creative || +20-30%
• Thumb-stop rate (video) || 2% TSR
• Testing & Speed || Creative concept live test turnaround || 5 days
• # of creative experiments / month || 6-8
• Brand Consistency || Brand QA score (internal audit) || ~90% compliance
• Efficiency & AI Adoption || % of assets AI-assisted || ~60%
• Production cost savings vs traditional pipeline || >50% savings

What Makes HeyMax... HeyMax

• Shape the future of a growing fintech-travel startup
• Work with a high-ownership, fast-moving team
• Take your love for travel and rewards to the next level
• Flexible work and perks that actually matter (hello, Max Miles ?)
• We have an office gym set up ?

Skills Required