Job Description

Job Summary:

• Leading a team of more than 10 subordinates to develop/support current and new marketing solutions
• Collaborate with other groups/teams
  

• End-to-end execution of campaigns, reporting and post campaign analysis
• Quality Assurance monitoring review, and clarifications on brief, segmentation, configuration, timeline and against checklist
• To act as final layer for vetting of campaigns before deployment (check against campaign brief/strategy, target segmentation, coverage, business objectives)
• Alignment with campaign strategy and activation team to ensure consistent approach
• Work with Regional HQ and Global HQ to align on processes and documentation
• Act as advisory to local subsidiary providing recommendations for best practices
• Project management with key stakeholders (ensuring creative are delivered and prepared, workflow management, development of cadence etc.)
• Setup and run end to end campaigns on owned channel (i.e. Email, Push) and support setup of paid channels
• Support in idea generation, content creation, processes automation, and review for auto-triggered campaigns
• Keep up to date with the latest CRM trends and industry best practices to improve the quality of the services provided to clients. Follow best practices and ensure corporate guidelines are met.
  

• Measure, monitor and analyze marketing effectiveness of the marketing activities and assess against goals (ROI & KPIs)
• Generate and report campaigns performance and overall effectiveness; including summarizing the actionable insights and offering recommendations on a campaign basis
  

• Diploma/Degree in Marketing or equivalent
• At least 10 years\xe2\x80\x99 experience in CRM / lifecycle marketing and digital marketing
• People management skills to lead a team
• Experience in email marketing; multi-channel CRM
• Experience with A/B testing, messaging, and post-campaign analysis
• Data driven and analytical with the ability to use insights and translate into CRM strategies
• Hands-on experience in SAP Marketing cloud/Hybris Marketing/Adobe Campaign is preferred but not mandatory
• Ability to work independently and under tight deadlines
• Strong planning, coordination and communication skills
• Customer relationship oriented and strong engagement skills
• Working location: Mapletree Business City, Pasir Panjang