Job Description

This position is responsible for defining, refining and managing customer retention and conversion strategy and iterating on optimization strategies.

Responsibilities:

• Manage customer journey CRM enablement and operation for overall 360 omnichannel ecosystem
• Collaborate with key stakeholders on planning and execution of data driven / targeted campaigns including content sourcing and delivery
• Design and optimize targeting strategy throughout the sales funnel through leads segmentation and segregation
• Ensure smooth execution of campaigns in a timely manner to end users
• Review and improve CRM flow, process, systems and policies across entire customer journey to create a highly relevant and positive customer experience, including deployment of marketing automations and client journeys
• Support development of various customer experience related system, such brand website, e-commerce site, user app, etc.
• Consolidate and create post campaign quantitative and qualitative reporting and framework for sharing, learning, insights and optimization
• Monitoring of KPIs and analysis of data across the 360 omnichannel ecosystem including continuous refinement of the conversions framework and CRM efficiencies

Requirements:

• Bachelor\'s Degree in Business Management, Business Administration or relevant disciplines
• At least 3 years of experience in CRM strategic planning and operations in retail ecosystem
• Prior experience in management of CRM systems for data analysis and preparation of reports
• Understanding of end-to-end customer journey
• Experience of Salesforce CRM system will be beneficial
• Experience of Salesforce Marketing Cloud will be beneficial

Reine Sim Wen Yih EA License No.: 02C3423 Personnel Registration No.: R21103357

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