Job Description

The Providore is seeking a visionary

Cultural Creative Director

to define and lead the brand's cultural, creative, and experiential strategy across Singapore and the region. This is a senior leadership role for a strategic thinker and cultural innovator who can fuse

art, design, culinary lifestyle, and experiential storytelling

to elevate The Providore's identity as a premier lifestyle brand.


You will be responsible for shaping the brand's creative vision, guiding multidisciplinary teams, and developing cultural and experiential initiatives that resonate across markets. This role requires a leader capable of

influencing regional cultural and tourism strategies

, building strategic partnerships, and positioning The Providore as a beacon of creativity, design, and culinary culture.


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Key Responsibilities

Strategic Creative Leadership:

Define the long-term cultural and creative vision of The Providore, integrating brand, lifestyle, and customer experience across all touchpoints.

Regional Cultural & Tourism Strategy:

Lead initiatives that align with regional cultural trends, tourism development, and experiential storytelling to strengthen brand presence.

Brand Storytelling & Content Innovation:

Oversee the creation of compelling narratives, campaigns, and multimedia content that celebrate the brand's heritage, craftsmanship, and lifestyle ethos.

Experiential Design & Activation:

Conceptualize and implement immersive retail, cafe, and digital experiences that engage customers and elevate the brand.

Cross-functional Leadership:

Collaborate with marketing, operations, product development, and external partners to ensure cohesive creative execution.

Trend Insight & Foresight:

Continuously research global cultural, lifestyle, design, and culinary trends to ensure The Providore remains at the forefront of innovation.

Team Development:

Inspire, mentor, and lead a high-performing creative team, cultivating a culture of innovation, excellence, and experimentation.

Brand Partnerships & Collaborations:

Identify and develop strategic collaborations with cultural institutions, artists, designers, and tourism stakeholders across the region.
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Requirements

10-15 years of senior-level experience in creative direction, cultural strategy, or brand leadership. Proven experience leading

regional cultural or tourism initiatives

and developing high-impact experiential campaigns. Strong portfolio demonstrating innovation in brand storytelling, experiential design, and cultural engagement. Deep understanding of lifestyle, culinary, design, and creative industries. Exceptional leadership, strategic thinking, and communication skills. Track record of building and mentoring multidisciplinary creative teams. Ability to operate at the intersection of creativity, culture, and commercial outcomes. * Experience in digital innovation, VR/AR experiential projects, or immersive media is a plus.