Job Description

Company Description
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.


About the job We want to fill this position with an extremely commercial enthusiast who shares our vision of “creating a better everyday life for the many people”. You will take on an important role to lead and continuously develop the loyalty programs in IKEA and secure a high level of performance across member lifecycle in all of our markets (Singapore, Malaysia, Thailand, Philippines, Mexico and new markets). Your assignment

• Lead and develop the strategic direction for IKEA Family and other loyalty programs for Ikano Retail markets across the different communication and selling channels.
• To drive the growth, execution, and optimisation of the different loyalty programs across all Ikano Retail markets & functions by continuously improving the way we acquire, engage with and retain the IKEA customers.
• Identify the opportunities to improve loyalty and marketing capabilities, and partner with Ikano Retail functions and CBF in the co-development.
• By using data and insights, develop a strategic approach to deliver development initiatives, tools and methods used to unleash across the markets our potential in customer activation, reactivation and retention.
• Enrich and gather across departments customer data and insight to develop with customer segmentation and analytics models a deep, data-driven understanding of customer mindsets, behaviours to increase the engagement and purchase propensity, drive traffic to online and offline stores and positively influence member behaviours throughout the customer lifecycles.
• Lead and build a strong performing team of CRM specialists in Ikano Retail who are perceived as reliable, knowledgeable and supportive business partners towards the relevant functions in the markets.
• Responsible for monitoring Personal Data Protection Act regulations in respect to members’ data for the loyalty programmes; and working with the organisation’s Data Protection Officer, IT Compliance Officer and Risk & Compliance department to set up processes and ensure compliance.

Qualifications
Your profile

• A subject matter expert in direct and targeted marketing, from segmentation of database, to automated campaign journey, keeping in mind both business objectives and customer experience.
• Strong analytical skills with the ability to present analysis is a clear, simple & engaging way.
• Experienced in budget control and management.
• Strong collaboration capability – working across Ikano Retail, Country or individually with a store to support competence development plans.
• Passionate about creating an IKEA fit for the multichannel-retailing future and living the change process that comes with it.
• Inspirational in how you communicate and engage others in your plans.
• At least 8 years Loyalty and CRM experience earned in leadership & management roles.
• Share the IKEA values.

Additional Information
Please apply by 1 July 2022.