Job Description

Our client is a fashion brand for weddings, proms, parties, or other special occasions.

Benefits Summary:

• Basic $6000 - $9000 + AWS + VB
• Monday \xe2\x80\x93 Friday 9am \xe2\x80\x93 6pm
• Location: Raffles Place

Job Responsibilities:

• Analyze customer behavior, preferences, personas, and purchasing patterns through CRM and data analytics tools.
• Measure and report key CRM metrics, including customer acquisition, retention, and lifetime value.
• Utilize data analytics tools and techniques to assess program performance and customer behavior.
• Use customer feedback and insights to pinpoint areas for improvement and implement necessary changes.
• Develop and oversee customer loyalty programs, encompassing rewards, incentives, and exclusive offers.
• Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
• Execute customer win-back campaigns and strategies to re-engage inactive customers.
• Plan and execute targeted marketing campaigns to promote the loyalty program and engage members.
• Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
• Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
• Employ marketing automation tools to streamline and optimize CRM processes.
• Conceptualize and manage marketing campaigns through various channels to establish and maintain strong customer loyalty and relationships.
• Ensure consistent and optimal use of marketing channels, loyalty programs, and campaigns to cultivate enduring customer relationships.
• Drive initiatives to engage customers across all communication channels.
• Responsible for segmenting and profiling the customer database to support end-to-end campaign execution, from requirements gathering to extraction, execution, communication, and tracking campaign performance.
• Oversee the improvement and optimization of CRM transactional communications.
• Transform customer data into actionable insights to drive intelligent customer engagement.

Requirements:

• Bachelor\'s degree in Marketing, Business, or a related field
• 3 to 5 years of experience in a high-volume Customer Experience and/or Customer Service function
• At least 1 previous background in managing a medium to large-scale CRM implementation project
• Proficiency in using CRM tools and platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills.
• Detail-oriented with a focus on delivering exceptional customer experiences.
• Ability to work independently as well as collaboratively with cross-functional teams to drive results
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Ability to make quick and data-driven decisions
• Preferable with at least 2 years experience in the fashion/ retail industry and/or E-Commerce industry

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*We regret to inform you that only shortlisted candidates would be notified* We wish you all the best in your career search. You are welcome to visit our website at http://www.rkgroup.sg/

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