Job Description

Description The Data Analytics Senior Analyst will be a champion connecting dots across retail analytics / digital analytics / customer analytics (CRM) to leverage insights in one area that may apply to another. Direct the processing of large datasets using a wide variety of analytical and data science techniques to uncover insights and produce recommendations and opportunities for operationalizing analytical processes with appropriate technical foresight. Work as a thought partner with lines of business, influencing outcomes often without direct control. Align thinking with and leverage other regional analytics teams.
Key Responsibilities:

• Ability to link analytical techniques and framework to business KPI’s, customer metrics and customer experience
• Work closely with all business functions viz., sales & marketing, product, segment, control and operations teams to drive the business analytics strategy
• Lead and drive campaign analytics initiatives to track, measure and optimize marketing campaign effectiveness
• Lead and drive data driven digital initiatives to perform digital salvage & funnel optimization on key digital journeys, support the launch of digital triggers as part of mobile engagement strategy, to come up with personalized/targeted offers and perform lead optimization to drive digital acquisition strategy
• Identifies data patterns & trends to champion adoption & usage of retail analytics capabilities, by providing insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
• Drive data insights as part of “One Customer Platform” by translating data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
• Regular interaction with multiple stakeholders in the region and countries across multiple functions – decision management, AIM, technology, and Product Owners.
• Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience with exposure to Financial Services, Consulting, Fintech / Technology with minimum 3 years of data analytics experience.
• Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining
• Proficient in SAS Programming and SQL is essential
• 2-3 years’ experience and expertise in Business Intelligence, Retail Analytics, Digital Analytics, Customer / Product Analytics using a variety of Big Data and/or Analytics, Predictive modeling and data manipulation/extraction from huge / complex databases using SAS / SQL/ R/ Hadoop is highly preferred
• Experience in digital analytics using Adobe tools/platform like Adobe Marketing Cloud including AA, AEM, Adobe Target, Adobe Tag Manager is desired
• Ability to develop dashboards using visualization tools like Tableau is highly preferred
• Experience in using Big Data platforms and software, e.g. Spark, Python, Hive, Pig etc

Education:

• Bachelors/University degree, Preferably related to IT/ Computer systems

Personal Skills:

• Demonstrated passion for numbers, strategic planning skills, financial products / emerging big data technology and how they will impact the consumer experience
• Self-Motivated – demonstrated ability to follow through to execution
• Strong Communication (both written and verbal), organizational skill, documentation and power point skill in order to make visually impactful presentation / newsletter
• Attention to detail is paramount
• Perform in a high-energy fast paced environment with tight deadlines
• Team player and highly collaborative
• Have a ‘Can do’ and ‘Get it done’ attitude – do whatever necessary and take full ownership of delivery

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. - Job Family Group: Decision Management - Job Family: Business Analysis - Time Type: Full time - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View the "EEO is the Law" poster. View the EEO is the Law Supplement. View the EEO Policy Statement. View the Pay Transparency Posting