Company Description
Digitas is the connected marketing agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified - with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections - between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals. In 2021, weathered the biggest crisis of our generation and continued our double-digit growth trend - a testament to our Connected Marketing proposition and our ability to strengthen the Publicis 'Power-of-One' model.
ABOUT THE ROLE:
The objective of the data team would be to win client's commitment to the agency's data driven strategy and recommendations process to deliver impactful outcomes for the business. Blending a multidisciplinary mix of IT infrastructure, consulting methodologies, analytics and creative design, our core objective is to excite, provoke and inspire how people perceive companies, products and services. Driving this core objective, you can help our clients develop confidence in how data can be used to plan and drive decisions for digital marketing. As a Data scientist, you will work with a cross channel digital strategist (across media, communication and UX) in harnessing data analytics across all aspects of the communication process. Such as in the Planning stage, where you can analyse 1st, 2nd and 3rd party data sources to mine consumer insights. In the implementation stage, you can capture and utilise data for personalised communications that touches hearts and minds. Finally, you can track performance and report results of these marketing campaigns. KEY
RESPONSIBILITIES:
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