Job Description

PaCE@NTU plays a crucial coordinating role between SkillsFuture Singapore, the Ministry of Education and various NTU\xe2\x80\x99s entities in promoting CET and lifelong learning. The centre offers a wide range of programmes and courses for working professionals that are curated from various disciplines and conducted via different learning platforms.This position develops and drives a fully integrated Lifelong Learning strategy for NTU Continuing Education (CE) business. The incumbent will oversee marketing, use integrated channels to attract customers, including alumni, corporations and increase their awareness and chooses NTU CE as their preferred continuing education and training partner.Key responsibilities include but are not limited to:Define and create NTU Lifelong Learning positioning and drive consistent message for NTUWork with various NTU CE units and provide guidance on NTU CE Lifelong Learning positioningOversee the use of database management and analytics to leverage real-time labor market data to monitor trends and adapt course offerings with agility, for enhanced market relevanceUse of analytics to identify suitable channels for targeted customers, and review marketing activities and the return on investment (ROI)Develop media strategy, plan and campaign pricing with Business Development and Finance teams to determine indicators to track the performance of marketing projectsDevelop new ways to engage the community, including NTU alumni to improve customer experience and loyaltyBuild strategies, guide team to promote the use of digital marketing channels.Requirements:Bachelor\xe2\x80\x99s Degree in related discipline10 years of experience preferably in business, marketing, communication or related fieldExperience in marketing, digital marketing, marketing campaigns and also running a Marketing teamAbility to work independently, as well as inter-dependentlyCustomer-oriented disposition, with excellent interpersonal skills, and to be able to work with all levelsA team player, good stakeholder management and project management skillsExcellent written and verbal, presentation and facilitation skillsDisplays leadership skills and takes interest in nurturing and coaching younger members of the teamHiring Institution: NTU

Nanyang Technological University