Job Description

About AI WISE

AI WISE Pte Ltd is a fast-growing AI and digital marketing company based in Singapore. We help businesses leverage advanced AI technologies and data-driven marketing strategies to grow their brands and sales across online channels. Our services include digital advertising management, AI-powered content creation, and marketing automation for clients across various industries in Asia.

Role Overview

We are seeking a motivated and detail-oriented

Digital Advertising Specialist

to join our team. The ideal candidate has hands-on experience managing paid campaigns across

Google, Meta, and TikTok

, understands the digital advertising ecosystem, and is capable of handling both campaign execution and performance tracking with minimal supervision.


This role involves running end-to-end campaigns -- from setup and optimization to performance reporting -- for AI WISE's clients (approximately 80% of workload) and for AI WISE's in-house marketing (approximately 20%).

Key Responsibilities

Plan, set up, and manage digital advertising campaigns across

Google Ads, Meta Ads, and TikTok Ads

platforms. Monitor campaign performance and optimize for ROI, conversion rate, and cost efficiency. Implement and maintain tracking solutions, including

GA4, Appsflyer, Meta Pixel, and Conversion API (CAPI)

. Prepare regular performance reports and provide actionable insights and recommendations. Collaborate with internal teams to align ad campaigns with client objectives and marketing strategies. Troubleshoot and resolve technical tracking or campaign setup issues. Stay updated on the latest ad platform updates, policies, and best practices.

Basic Requirements

Bachelor's degree in

Marketing, Business, Computer Science

, or a related field. Minimum

3 years of experience

in digital advertising campaign management. Solid understanding of the

digital advertising ecosystem

and key metrics (CTR, CPC, CPA, ROAS, etc.). Hands-on experience with

Google Ads Manager, Meta Ads Manager, and TikTok Ads Manager

. Proficiency in setting up and managing

GA4, Appsflyer, Meta Pixel, and CAPI

tracking. Analytical mindset with strong problem-solving and data interpretation skills. Self-driven, proactive, and able to work independently with minimal supervision. Excellent communication and time management skills.

Preferred Skills

Certifications

such as Google Ads Certification , Meta Blueprint Certification , or TikTok Academy Certification. Experience using

data visualization tools

to create campaign dashboards. Familiarity with

AI marketing tools

(e.g., ChatGPT, Jasper, Midjourney) or automation platforms. Understanding of

SEO, SEM, and social media analytics

. Knowledge of

APAC market trends

and consumer behavior. Basic understanding of

HTML, JavaScript

, or tag implementation is a plus.

What We Offer

Competitive salary:

SGD 3,000 - 4,500 per month

, based on experience and skills. Hybrid working model (remote + in-office). Exposure to

AI-powered marketing technologies

and advanced digital analytics. Opportunity to manage campaigns for

diverse clients across Asia

. * Collaborative and growth-oriented environment that values initiative and innovation.