Job Description

JOB DESCRIPTION DIGITAL & SOCIAL MEDIA MARKETING MANAGER

Overview Reporting to the Director of Information Technology, the Digital & Social Media Marketing Manager’s role is responsible for developing and executing overall strategy for social media and digital marketing efforts for the Aqueen Hotels. It is an opportunity for the right individual to have an impact on the brand through progressive marketing strategies across all digital media. This person will be responsible for targeting customers through the use of social media, as well as select online media opportunities, maintaining the Aqueen’s website and online branding and establishing strategic promotions and more. The Digital & Social Media Marketing Manager will initiate search engine marketing strategy to execute marketing plans and achieve goals. Knowledge of search engine optimization techniques will also be helpful as well as identifying new avenues and opportunities for online marketing. Good verbal and written communication skills are required.

DUTIES & RESPONSIBILITIES:

• Create and maintain all web listings and E Blast correspondences for hospitality products

• Track and monitor the success of online initiatives and report them to key staff members

• Support Marketing and Advertising department in executing marketing plans and promotions

• Identify and report on digital and social media trends

• Maintain institutional marketing campaign as well as monitor and maintain all digital media outlets

• Assist in creating marketing content for each product

• Stay current on all social media developments and best practices

• Advanced graphic design work
  

• Social Media, Interactive, Web and Public Relations Skills

• Superior knowledge of web platforms

• Knowledge of online technology, particularly including blogs, social networks, virtual worlds, wiki’s mobile and other emerging trends – including but not limited to Facebook, Twitter, Instagram etc

• Superior knowledge of Social Media landscapes, networks, toolsets

• Strong communication, research, presentation, and creative skills

• Passion for new media that will be infectious among colleagues, guests and the entertainment industry

• Knowledge of Adobe Creative Suite, especially Photoshop

• Full knowledge of MS Office required including Excel, Powerpoint, Word

• Must be creative and be able to think outside the box

• Diploma & above