Job Description

The Digital Analyst should have a strong passion to use data meticulously to analyse ways to improve app/website performance metrics to achieve KPI targets.
He/She will on multiple projects at the same time including analytics solution design, tagging implementation, site performance reporting and conversion optimization.
Translating business reporting needs into viable web analytics solutions and tracking requirements
Setting up and maintaining data validation, governance and testing processes for analytics solutions
Responsibilities
Implement and manage digital analytics platforms - Adobe Analytics, Firebase Analytics
Implement and manage tags via tag management platform - Adobe Launch
Customise data layer implementation on various web properties
Customise analytics implementation for new and existing mobile applications
Define test scenarios and test cases for ad-hoc analytics implementation projects and regular analytics implementation health check
Diagnose and report issues with existing platform configurations and tags, and provide recommendations for improvement
Work with internal stakeholders and external vendors to resolve analytics data discrepancies or platform issues
Maintain a library of implementation documentations, test scenarios and test within the organization
Perform regular tracking and end of campaign/activity report generation
Make informed recommendations from data analysis to drive web elements, site content improvements and web site optimisation
Participate in consultations with key stakeholders to understand business questions that can be answered through digital analytics data.
Requirements
Strong analytical and problem-solving skills
Experience working with Adobe Analytics and Firebase Analytics
Exposure to tag management platforms and data layers
Experience with Mobile Application testing on iOS and Android devices using diagnostic tools such as Charles Proxy.
Working knowledge of JavaScript, Regular Expression, JSON, jQuery, CSS, JSP, PHP and HTML
Able to prioritize tasks with some guidance and work effectively in a fast-paced, dynamic, team-oriented environment with high attention to detail
Efficiency in stakeholder management
Excellent English comprehension and writing skills and tactful in interpersonal dealings
Strong Excel and PowerPoint Skills