Job Description

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About the Team

The Product Analytics team was formed to not only deliver deep web analytics, but also to improve overall site performance and drive incremental business revenue by applying leading web analysis and business insights to enhance the customer experience. The team closely partners with Technology, eCommerce leadership, and other teams to deliver new or enhanced capabilities based on these analyses and insights for an industry leading customer experience.

The team reports to the Vice President of Product Analytics, WSI Tech and works closely with other teams in technology, including our A/B testing development team, our web analytics developers, and others to collectively advance WSI\'s overall on-line and off-line capabilities.

The Product Analytics team is highly visible and produces actionable analysis and recommendations that go directly to brand leads and executives. The environment is fast paced, and executive expectations are high.

We firmly believe that working in a culture focused on diversity and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences.

About the Role

As a Digital Analyst - Web Analytics, you will deliver relevant and actionable analysis, dashboards, and insights into website performance and on-site behavior. In this role you will be empowered to provide analytic insight to support planning, tactical execution, and optimization of the customer experience.

The expectation for the team is to go beyond traditional analytics reporting and provide actionable insights and to facilitate change and drive business outcomes.

Responsibilities include:

• Produce weekly site performance reports: KPI dashboards, online merchandise and product reviews, as well as other reports. Such reports should include business context and insights into the data to be delivered to the business leads.
• Effectively respond to ad-hoc report and analysis requests from the brand leads, merchants, and from other Marketing teams.
• Proactively develop reports and analysis of site performance including segmentation analysis. Include observations and business context to deliver actionable insights to business leads, not just data.
• Work with eCommerce leads and brand business partners on identifying testing and personalization efforts. Build consensus and buy in from key stakeholders.
• Conduct deep dive analysis across multiple WSI Tech programs; leveraging data from multiple sources: vendor reporting tools, WSI\'s web analytics tool, and WSI\'s legacy systems.
• Create custom queries using SQL and analytics tools to pull data from our Customer Data Warehouse (CDW) to develop advanced analytics reporting and answer deeper business questions.
• Work with IT and site managers to review and test analytics tool tagging for site changes, new site features, and initiatives to ensure data quality.
• Actively partner and develop effective relationships with related groups in eCommerce management, eMarketing, and IT to facilitate and manage efforts across teams to turn insights into practice on the site.

Qualifications:

• Bachelor\'s Degree or equiv. experience
• 2-4 years of experience working in the e-commerce analytics domain
• Proficient with domain specific tools
• Excellent Excel skills
• Strong business acumen with Retail industry knowledge desired
• Good verbal and written communication skills.
• Able to effectively present analytics data to business users at Manager/Director level
• Excellent attention to detail and strong organizational skills to manage multiple work requests and projects
• Experience guiding agencies/vendors work a plus
• 2+ years of experience using web analytics tools such as Adobe Analytics Workspaces (preferred), Google Analytics, or similar.

About Us:

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of home furnishings in the United States, Canada, Puerto Rico, Australia, United Kingdom and the rest of the world with franchise partnerships. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. Our passion for high-quality products, functional design, outstanding customer service, enhancing the lives of our customers and the communities remains as our core values.

Today, we are a USD 5 billion company, with a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we\'re always looking for new energy and ideas.

The Singapore regional office was set up in 2008 and we currently have 140 associates over functions such as corporate social responsibility, customs & compliance, finance, human resource, information technology, inventory planning, logistics, sourcing and quality assurance.

The South East Asia team is an inclusive employer where we recruit and provide employees with fair opportunities on the basis of merit, regardless of age, race, gender, religion, marital status and family responsibilities, or disability.

Williams-Sonoma