Job Description

ROLE AND DEPARTMENT The Regional Digital & Ecommerce Marketing Executive is responsible to drive the full funnel ecommerce performance across South East Asia and India by developing winning digital campaigns in close collaboration with Global Digital teams & local markets.

RESPONSIBILITIES

Digital Marketing for all e-commerce channels (Sephora, Lazada, Shopee, etc.)

• Content : deliver toolkits to the markets for on time implementation, monitor & optimize content performance, work closely with the Ecommerce Content producer.

• PR/IM/KOL/Livestream : Develop yearly marketing plans for the Ecommerce key markets to support goals, seasonal launches, and promotions with a customer-first mindset. Monitor performance & provide insights for actionable decisions using global tools.

• Social Media : focus brands skincare (philosophy, etc.). Build owned media content plan for local execution, monitor & optimize performance in close collaboration with local markets & agencies, monthly business review.

• Offsite digital media : Prepare digital media guidelines for markets, co-build budgets, measure and optimize performance. Work closely with key stakeholders (media agencies, local marketing teams, global digital media team) to ensure successful digital campaign launches, media exposure, and follow-up actions. Track & follow the budget, including operations (PO, accruals, etc.).

Omnichannel special focus (Sephora, Nykaa, Central Online, etc.)

• Increase online share of voice & e-commerce share of business in collaboration with local market\xe2\x80\x99s KAMs by ensuring:

o High score on content, availability, ratings & reviews and search. Develop regional toolkits & performance monitoring dashboard. o Co-create regional initiatives with e-retailers. o Plan digital marketing campaigns guidelines, including paid advertising offsite to improve visibility, drive traffic and increase sales. Special projects & others

• Social commerce project management (TikTok shop, Line shopping, etc.)

• Identify latest digital opportunities by monitoring competitors initiatives, consumer trends, social communities, to make recommendations & inspire the teams with those possibilities.
  

We\xe2\x80\x99d love to see candidates who have: ESSENTIAL:

• 2+ years working in digital marketing or e-commerce roles with a track record of success in driving awareness, traffic & revenue growth preferably in a multi-brand and matrixed environment.

• Excellent project management and communication skills, especially working with multiple stakeholders.

• Passionate with building audience through consumer centric relevant content, scaling brand & influencer engagement.

• Skilled in the use of MS Office tools including Outlook (or related email tool).

• Possesses cross-cultural awareness and high emotional intelligence.

• Natural curious, who likes to be hands-on to learn and develop.

• Strong interest in skincare, consumer goods and beauty products.

• Ability to work independently with limited input once objectives have been set.

• Experience in working in a fast-paced Ecommerceenvironment and being able to demonstrate flexibility when plans change.
  

DESIRABLE:

• Experience in content editing tools, Adobe creative suite, would be a plus.

• Experience in using Google Adwords, Facebook Ads Manager, Google Analytics, or any ECommerce tools is a plus.