Job Description

Job Title Digital and Media Lead, Personal Health ASEAN



Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it\xe2\x80\x99s not just what we do, it\xe2\x80\x99s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customers\xe2\x80\x99 needs. It\xe2\x80\x99s what inspires us to create meaningful solutions \xe2\x80\x93 the kind that make a real difference \xe2\x80\x93 when it matters most.

The world and our customers\xe2\x80\x99 needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That\xe2\x80\x99s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better

As the Digital and Media Lead, you are responsible for the Digital and Media Strategy in the ASEAN district, from orchestrating the briefing to planning approval and performance management. You will be the owner of communication budget and its performance and ensuring smooth consumer and shopper journey alongside all touchpoints.

You are responsible for

• Defining the strategy and coordinate the execution alongside all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) across key Categories.
• Acts as key point of contact for Regional team for Digital and Media and external Agencies
• Lead and activate Campaigns and always-on presence for Personal Health in the market, defining the brief with local market marketing team.
• Lead (leading, consulting, and coaching) to achieve local online excellence and contribute to the growth of our brand preference and market share.
• Drive online excellence for campaign activation, media planning, E-Commerce, performance media, and CRM
• Brief and co-ordinate all external agencies
• Ensure the media ecosystem and target are defined, appropriate, and in line with overall KPIs.
• Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modelling.
• Leverage best practices to optimize activation marketing processes in your district.
• Act as PIP for media within the Zone, as point of contact for Zone Media agency team and coordinator for the various Districts

To succeed in this role, you should have the following skills and experience

• Bachelor or Masters Degree or comparable practical experience
• Minimum 10 years of relevant experience
• Drive innovation and take calculated risks to accelerate and create new business opportunities with consumer centricity
• Tech/digital savvy - being open-minded to the role of new technologies.
• Cultivates cross-functional and cross-teams collaboration and acts as a coordinator of ecosystems.
• Strategic Mindset with holistic approach to decision-making, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders
• Strong leadership and communication skills, next to influencing skills and natural authority.

How we work at Philips

Our newly-adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart \xe2\x80\x93 which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

• We believe in the importance of impactful collaboration: There\'s a certain energy when everyone\xe2\x80\x99s in the same room that can heighten idea generation and creative friction needed for problem-solving.
• We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn\xe2\x80\x99t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis.
• We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.

Why should you join Philips?

Working at Philips is more than a job. It\xe2\x80\x99s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Visit our careers website to explore what it\xe2\x80\x99s like , read stories from our , find information about our and answers to some .

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