Job Description

Join the Bacha Coffee team Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months... Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour. The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Digital Marketing Activation Specialist This position involves managing the global Bacha Coffee brand.com as well as the conceptualization, creation and application of digital sales, marketing and logistic strategies locally and across its businesses worldwide via the Bacha Coffee eCommerce, social media, search engine platforms, with the objective of driving net sales while maintaining luxury market positioning. This role requires an understanding of branding; digital marketing; knowledge of the online luxury retail business; a solid foundation in digital products, platforms and services; and, an understanding of performance marketing

Responsibilities: 1. eCommerce

• Manage all marketing activities for BachaCoffee.com across paid and owned channels to drive customer acquisition, profitable growth, and customer loyalty
• Oversee marketing metrics and budget, and make strategic recommendations on utilisation of budget against desired outcomes
• Manage revenue growth, number of orders, number of customers, and average order value
• Create an annual digital marketing calendar in conjunction with the Bacha Coffee global marketing & communications team and oversee the translation of this vision into a coherent digital strategy across all Bacha Coffee digital platforms
• Oversee implementation of SEO strategies to ensure Bacha Coffee online platforms perform well organically and rank highest in key categories
• Direct the optimization of eCommerce content and design to match brand guidelines and improve user experience
• Oversee vendor and supplier relationships, conduct briefing sessions, negotiate terms, evaluate proposals and contract terms, sign off on projects in conjunction with company management
• Constantly assess and re-evaluate in-house and outsourced teams and third parties involved in the development, implementation and maintenance of all Bacha Coffee digital platforms to ensure optimal performance at all times
• Perform detailed research into luxury brands across multiple markets and structure, support with research, analysis, and reporting related to digital, such as market research, target segmentation, and brand strategy and present recommendations to management
• Define global digital architecture detailing what sites the brand will maintain around the world in various versions and languages and conduct asset audits to map a brand\xe2\x80\x99s global web presence and assess the effectiveness of each asset
• Identify how to solve problems and increase business activity using digital solutions across departments, including corporate sales, retail and F&B
• Stay up to date and advise management on new technologies to ensure Bacha Coffee always offers the very best user experience. Identify opportunities for Bacha Coffee to use digital technology to enhance the overall marketing mix: product, price, place, or promotion. De-construct competitive best practices and create benchmarks.

• Manage activation and execution of multi-channel online promotions and thematic campaigns across key markets
• Oversee the planning and coordination with internal teams (HR, Design, Warehouse) in the planning and execution of eCommerce and online marketplace fulfilment
• Manage internal teams to meet deadlines and ensure timely execution of campaign
• Brief and manage agencies to ensure productivity and quality results
• Update monthly online marketing calendars, making sure internal and external teams are aligned
• Measure and report performance of all marketing campaigns and activities, and assess results against goals

• Use analytics tools to monitor key performance metrics to inform decision making
• Responsible for media planning and activation across SEM, social, programmatic, display
• Develop SEM strategies and content pillars to ensure performance marketing campaigns drive conversions, increase customer base and promote active engagement
• Work closely with agency to develop and implement the right growth strategies for BachaCoffee.com
• Maintain agency relationships to ensure the best terms, strategy and ad placements in relation to target audiences, demographics, choice of platforms, etc.

• Oversee customer service department engagement with customers to ensure care is taken to uphold the best standards of service including response time, quality of replies, follow up, etc.
• Investigate customer behaviour and consider improved content, eCommerce journeys, and direct marketing initiatives to increase customer satisfaction, engagement and commercial opportunities
• Constantly explore new manners to engage with customers, whether through CRM, software innovations or exceptional luxury experiences.

• Lead the Bacha Coffee HQ digital and customer service teams and oversee the performance of the same teams within Bacha Coffee franchises and subsidiaries
• Cultivate a clear and transparent line of communications with management
• Develop annual budgets/plans for the department and its activities, monitoring progress, assuring adherence, ensuring that objectives are reached, and evaluating performance
• Compile and present monthly/annual digital performance reports to management and board

• Minimally 3 years of experience in a strategic digital marketing role
• 3-5 years working experience in digital marketing, E-Commerce, media planning or other similar roles
• At least 3 years of working experience in online D2C
• Mastery of basic digital marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Have strong analytics skills and problem-solving capabilities, with an understanding of E-Commerce specific metrics \xe2\x80\x93 CPA, CR%, CTR, ROAS etc.
• Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube etc.) and Analytics (Google Analytics, Tag Management Systems)
• Experience dealing with local and international markets and customers.
• Knowledge of basic CRM and CMS environments and features.
• Knowledge of SEO, Google Analytics, Google AdWords, and social platforms.
• Knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.
• Fluent English and strong writing skills.
• Presentation skills and previous experience in the luxury industry would be a plus.
• Completion of Google Analytics Certification is a must
• Completion of Google Adwords and Meta Advertising certifications is a plus
• Work experience in an agency is a plus

• You will gain regional exposure
• You get to witness and be part of the success of Bacha Coffee
• We offer abundant growth and learning opportunities
• We advocate fun and vibrancy in our Headquarters and definitely work-life balance
• We celebrate your birthday with cash reward and birthday vouchers
• Incremental leave, Medical & Insurance coverage, Long Service Incentives, Performance Bonus etc