Job Description

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SCOPE

Reporting to the Director of Revenue Management, the Digital Marketing & E-Commerce Manager will maintain the hotel website and actively update content, in accordance with the Kempinski Corporate manuals and policies. The incumbent will take care of Search Engine Optimization (SEO), and is responsible to drive the growth of the e-commerce business by enhancing customer experience, managing customer order fulfilment, technology, and infrastructural plans. He/She will position the brand website as the priority channel of electronic distribution, and optimize the hotel\'s overall digital presence and is responsible for generating data-driven commercial insights and managing relationships with partners for the business.

OVERALL OBJECTIVES

• Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory.
• Report, analyse and act upon the Kempinski website statistics (using brand key performance indicators);
• Assist in reaching the targeted website sales and distribution goals.
• Ensuring consistent brand delivery through social and digital channels.
• Supporting the brand\'s channel and distribution strategy.
• Prepare and send, with regular frequency, corporate and retail email Newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter
• Work with the PR & Marketing team to ensure emails are in line with the strategy and corporate guidelines (i.e. copywriting, corporate Identity, preferred vendors and systems).
• Other ad-hoc duties as assigned

REQUIREMENTS

• Degree in Business/Management/Marketing/Information Systems
• Minimum of 3 years\' hands-on, proven experience in the use of CRM/Email marketing and or campaign management platforms or software
• Demonstrated experience in working with databases, data analysis, segmentation and setting up of customer journeys
• Good project management skills. Positive attitude, detail and customer-oriented. Able to multi-task and work independently in a dynamic environment with good problem solving and decision-making skills.
• Excellent verbal and written English language skills
• Proficient in HTML/CSS/Microsoft Excel formulas, macros and V-Lookup

About Us:

Hoteliers since 1897, we have travelled the world in search of the most fascinating destinations without ever forgetting the finest traditions of our European heritage. We are dedicated to please, educated to entertain, and we never compromise on the European elegance of service. We pride ourselves on delivering a beautiful performance for each of our guests. And for our employees, we provide a stage on which they can flourish and realize their full potential.

Embrace an experience as individual as you are!

About the Team:

The Capitol Kempinski Hotel Singapore

Located in Singapore\'s charming civic and cultural district, the iconic Capitol Building and Stamford House have been restored to unveil as The Capitol Kempinski Hotel Singapore. A quintessential masterpiece of beautifully conserved architecture uplifted with a modern touch and bespoke hospitality, this exclusive retreat promises luxury at its finest.

Timeless yet contemporary, the hotel features 155 guestrooms and suites, a lobby lounge, an outdoor saltwater relaxation pool, a fitness centre and Spa, and an exclusive event space, as well as a bespoke bar and a signature restaurant helmed by a Michelin-starred chef. The discovery continues, with the hotel connected to the luxury heritage lifestyle destination, Capitol Singapore - encompassing an exclusive 39-unit Eden Residences Capitol, a premium retail mall Capitol Piazza, and the legendary Capitol Theatre.

Kempinski Hotels