Optimise and grow the marketing funnel, boosting inbound leads and overall acquisition
Plan and execute digital marketing campaigns across B2B channels
Optimise the customer journey through all marketing touchpoints
Build automation and engagement strategies for different audiences and in different lifecycle stages
Own the development of customer-facing marketing assets to support product storytelling and drive acquisition (e.g. product videos, blogs, email campaigns, product copy, support knowledge base articles, press releases, customer success stories, website copy, social channels etc)
Manage budget and performance for paid advertising channels
Manage and optimise the customer-referral program
Work with leadership to communicate campaign performance, determine budgets, set goals, define KPIs and ROI strategies to support quarterly and annual revenue targets
Requirements
Minimum of Bachelor\xe2\x80\x99s Degree, Diploma or Professional Degree in a related field.
Minimum 5 years of relevant experience.
Knowledge of Google Ads, Google Analytics and related tools is a plus.
Excellent communication and interpersonal skills
Competitive remuneration package will be offered to the shortlisted candidate.
Interested candidates, please send your updated CV in MS Words format stating your last drawn salary, expected salary, notice period and reason for leaving last / past employment(s) and email to recruit@caed.com.sg for priority processing.
To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings.
Please connect us via LinkedIn as follows for efficient messaging:
Do Join us at TELEGRAM by searching \xe2\x80\x9cCAREER EDGE JOB OPPORTUNITIES\xe2\x80\x9d to receive fast job alert!
Attn: Jace Tay (Registration No.: R1331152)
CAREER EDGE ASIA PTE LTD EA Licence Number: 13C6678 To find out more job opportunities, visit Career Edge Asia at www.caed.com.sg for all job listings. Email: recruit@caed.com.sg