Job Description

About Oddle Oddle is committed to be F&B brands\xe2\x80\x99 trusted partner to digitalise, optimise and grow their business. Oddle started in 2014 as a white-label e-commerce platform and software that enabled restaurants to build their own store online with instant connectivity to local logistics partners. Today, Oddle has over 5,000 F&B brands onboarded in the region and offers a vertically integrated solution (with reservation, table ordering and even marketing services) that streamlines and consolidates both online and offline channels, giving merchants more insights on their own consumers to improve engagement with their best customers. Find out more about us at http://oddle.me/

About the role

As our Digital Marketing Manager, you will be at the forefront of driving business growth by increasing GMV for new high-potential merchants and existing key account merchants. Your strategic vision and marketing expertise will be essential in crafting effective campaigns that resonate with consumers and deliver measurable results. From ideation to managing execution, you will play a pivotal role in driving demand and making a significant impact on the success of our merchants and ultimately Oddle.

What you\'ll do

• Translate key business objectives into marketing campaigns and key initiatives through Oddle Eats, Oddle Feeds, Facebook ads, partnerships, external media and others
• Develop and implement marketing plans: identify and segment target audiences, determine their needs and preferences, and create campaigns that will effectively reach and engage them
• Manage campaigns and budgets: ensure that marketing campaigns are executed within budget and as per timeline, and that the budget is allocated in the most effective way possible
• Measure and analyze campaign effectiveness: regularly monitor and analyze the performance and results of marketing campaigns, adjust strategies as necessary to optimize results, and use data to inform future strategies
• Collaborate with cross-functional teams: work with other teams including Account Managers, Product, Data and others to drive towards success of initiatives that is aligned with the company\xe2\x80\x99s objectives
• Manage and coordinate external vendors and agencies, as needed
• Hire, build and manage a high-performing Marketing team
• Stay up-to-date with market trends and consumer behavior: stay informed of industry trends and changes in consumer behaviors to remain ahead of the competition and make informed marketing decisions

Who we\'re looking for

• Bachelor\xe2\x80\x99s degree in Marketing, Business, or related fields
• 4-6 years of experience as a result-driven digital marketer in a fast-growth environment, with a proven track record in managing successful B2C campaigns
• 2-3 years of experience in the management role with the ability to hire, manage and develop junior marketers
• Good knowledge of different digital marketing channels such as content marketing, influencer marketing, SEO, SEM, Facebook ads, social media platforms among others
• Familiar with digital marketing analytics tools and tracking mechanisms such as Cookies, UTM, Pixels, Google Analytics, etc
• Experience in building CRM programs set up from scratch and familiarity with tools like customer.io is a plus
• Strong business acumen and commercial awareness, with the ability to gain a deep understanding of business, assess and quantify the commercial implications of marketing decisions
• Excellent project management, communication and stakeholder management skills
• Excellent analytical skills and sound ability to make data-driven decisions
• A strong leader who is able to drive ideas & actions, build and lead a high-performing team

If you care a lot about what you do, empowering F&B businesses of tomorrow and having a real impact on the company\'s success, Oddle is the right place for you.