Job Description

Responsibilities

• Develop and implement comprehensive multi-channel digital marketing strategies

for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.

• Oversee digital marketing activities, including content marketing, social media

marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer journey, online reputation management, email marketing etc.

• Develop performance goals that identify realistic benchmarks, emerging trends,

technologies, revenue drivers and opportunities.

• Ensure the team stays updated on and evaluates digital trends, platforms,

technologies and marketing best practices; propose adoption where appropriate.

• Plan and manage engaging content for various channels, including website, blog,

social media, email marketing, online and offline marketing collaterals.

• Design brand identity and messaging architecture and ensure cross-channel and -

region consistency.

• Design and manage online advertising campaigns (Google, Naver, social media etc)

to increase online visibility, drive qualified traffic and increase leads.

• Develop media planning (including online media and influencer outreach) and

maintain relationships.

• Plan and manage budgets across all channels and platforms to maximise ROI and

achieve performance targets.

• Utilise analytics tools to measure and report actionable analytics for marketing

channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.

• Provide regular reports and insights to management, make data-driven

recommendations for optimisation.

• Collaborate with cross-functional and regional teams to ensure seamless execution

of digital marketing initiatives.

• Ensure team\xe2\x80\x99s involvement and support in relevant marketing events and activities

when required.

Requirements:

• Bachelor\xe2\x80\x99s degree in digital marketing, marketing, communication or related fields.

• At least 3 to 5 years of hands-on experience in digital marketing, with a focus on

strategy development.

• Strong understanding of SEO & SEM best practices and proven experience with

online advertising platforms (e.g. Google Ads, Facebook Ads etc)

• Proficiency in utilising various digital marketing tools and platforms, including

analytics tools, social media management tools, and CRM software.

• Strong leadership qualities.

• Resourceful and independent with minimal supervision.

• Analytical mindset with the ability to interpret and act on marketing data effectively.

• Creative thinker, capable of generating innovative marketing ideas.