Digital Marketing Manager[ Digital Marketing/seo/sem/ Focus On Strategy Development]

Singapore, Singapore

Job Description


Responsibilities

  • Develop and implement comprehensive multi-channel digital marketing strategies
for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
  • Oversee digital marketing activities, including content marketing, social media
marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer journey, online reputation management, email marketing etc.
  • Develop performance goals that identify realistic benchmarks, emerging trends,
technologies, revenue drivers and opportunities.
  • Ensure the team stays updated on and evaluates digital trends, platforms,
technologies and marketing best practices; propose adoption where appropriate.
  • Plan and manage engaging content for various channels, including website, blog,
social media, email marketing, online and offline marketing collaterals.
  • Design brand identity and messaging architecture and ensure cross-channel and -
region consistency.
  • Design and manage online advertising campaigns (Google, Naver, social media etc)
to increase online visibility, drive qualified traffic and increase leads.
  • Develop media planning (including online media and influencer outreach) and
maintain relationships.
  • Plan and manage budgets across all channels and platforms to maximise ROI and
achieve performance targets.
  • Utilise analytics tools to measure and report actionable analytics for marketing
channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
  • Provide regular reports and insights to management, make data-driven
recommendations for optimisation.
  • Collaborate with cross-functional and regional teams to ensure seamless execution
of digital marketing initiatives.
  • Ensure team\xe2\x80\x99s involvement and support in relevant marketing events and activities
when required.

Requirements:
  • Bachelor\xe2\x80\x99s degree in digital marketing, marketing, communication or related fields.
  • At least 3 to 5 years of hands-on experience in digital marketing, with a focus on
strategy development.
  • Strong understanding of SEO & SEM best practices and proven experience with
online advertising platforms (e.g. Google Ads, Facebook Ads etc)
  • Proficiency in utilising various digital marketing tools and platforms, including
analytics tools, social media management tools, and CRM software.
  • Strong leadership qualities.
  • Resourceful and independent with minimal supervision.
  • Analytical mindset with the ability to interpret and act on marketing data effectively.
  • Creative thinker, capable of generating innovative marketing ideas.

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Job Detail

  • Job Id
    JD1385516
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned