Event Marketing Senior Manager

Singapore, Singapore

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Location

Singapore, Braddell

In this role, you will:

Marketing Lead for Singapore FinTech Festival (SFF)
Part of core project team to strategise and plan for annual show
Develop and execute marketing plans that align with project objectives
Manage marketing budget and optimize advertising spend
Work closely with co-organiser and other stakeholders to ensure success for marketing campaigns
Provide integrated marketing support for the exhibition, sponsorship/delegate sales teams
Develop creative and marketing materials with internal/external partners
Co-manage digital, social media and PR agencies
Manage, develop, and maintain all show digital touchpoints
Make recommendations for improvement based on the results of marketing initiatives.
Stay up-to-date on marketing trends and best practices.

To help you succeed in this role, you should have:

5 - 6 years of experience in CRM Marketing campaigns and Digital Marketing, with a focus on strategy development and execution.
Data-driven with strong analytical skills and business acumen.
Ability to work independently and as part of a team.
Ability to think strategically and solve problems.
Proficiency in Microsoft Office Suite and other marketing software.
Excellent communications and good multi-relationship building skills.
Experience with project management and events marketing.

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