Job Description

: The Digital Marketing Manager / Director plays a crucial role in Gain City and is in charge of overseeing the marketing campaigns that promote our brand, products, and services. Typical responsibilities include, but are not limited to:

• Developing digital roadmap for businesses, sales & marketing that meets business objectives.
• Strategizing, planning, and managing marketing plans and campaigns to achieve sales results.
• Monitoring and implementing holistic digital marketing efforts to grow top to bottom funnel consumer-based solutions to grow customer base.
• Analyzing digital marketing trends and consumers\xe2\x80\x99 behavior analysis to make recommendations on critical developments which could affect marketing planning and budgets monthly and annually.
• Keeping abreast of current digital market environment and gathering market intelligence in activities executed by competitors to identify pre-emptive actions that sharpen ongoing or subsequent initiatives.
• Reviewing all digital marketing deliverables to ensure that all materials and collaterals are in line with brand objectives.
• Managing digital A&P budget and ensuring ROI meets KPIs.
• Managing road shows, events and product launches.
• Ensuring proper dissemination of digital materials to the entire network, covering not only showroom displays, but also promotional or product materials for sales consultants and consumer collaterals.
• Planning and driving strategies to fortify brand equity, build brand awareness, interest and eventually sales.
• Managing PR and press related communications and releases when required.

• Degree with relevant fields of study.
• Minimum 10 years of related working experience. Retail and FMCG experience preferred.
• Excellent communications, writing and presentations skills.
• Good knowledge in digital commerce technology, analytics tools, SEO and SEM.
• Familiar with various e-commerce apps.
• Able to handle multiple projects concurrently.
• Event management and exhibition experience will be advantageous.
• Experience in handling advertising agencies and 3rd party vendors.
• Ability to handle a project from conceptualization till completion.
• Ability to craft marketing collaterals and communicates through various media platforms.