Job Description

Should have a strong grasp of current marketing tools and strategies and beable to lead integrated digital marketing campaigns from concept toexecution. Digital marketing managers will work with the marketing team,supporting teams (such as programmers), and vendors to launch campaignson time and on budget.Working Schedule: Mondays to Fridays : 8:00am to 6:30PMWorking Setup: Head office: West Triangle, Quezon Avenue, Quezon CityDuties and Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing

database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns,

and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance

based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize

user experience

• Utilize strong analytical ability to evaluate end-to-end customer

experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and

perspective for adoption where appropriateRequirements
Qualifications

• With bachelor's degree related to Digital Marketing or any related course.

• With minimum of 5 years as a Digital Marketing Manager.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics,

• NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-timeSchedule:

• Day shift